You know, if I had called this column what it really is, I would have torpedoed readership this week. Dog Star Media is beginning a research project, but it is a sales research project. It can be broadly described as marketing if it makes you feel better. Normally, most small business owners start to look for the nearest door. Sales...You...
I think last week, I hit a nerve in this blog when I wrote about 10 signs that you need a web site upgrade. We had a DSM-record response in the two days following the blog post with people looking for new, better web sites. Those people are at the beginning of the process. Here are two web sites that we completed in the last week who have...I...
Unlike one of David Letterman’s Top 10 lists, this one is not funny at all. I see some pretty puny web sites every day. And, it is not uncommon for people to call me wanting a new web site, making apologies for how bad or old their web site is. No kidding. I hear about 3-4 apologies per month about inadequate web sites.We all know the...
February 15 has come and gone and, true to form, people are ordering web sites. Every year at this time it seems like people with web site needs (a polite way to put it) step forward to begin curing their Internet ills.If you are having one of these reflective moments about your web site, here are some current thoughts on Internet content...
There has been a lot going on over the past few weeks in my blog, so I haven't had the opportunity to introduce the first version of The Cosmetic Channel™. Now that we have launched this site, you can see some of the big picture of what we are planning with this concept. Our ultimate goal with The Cosmetic Channel™ is to create the...
Two to three times a year, I have to make this post. It's the you need to relax post. I've sent this message pre-blog when gas prices first pushed past $2.50/gallon a year ago last summer. I wrote it last summer during a very common slowdown. And, right on schedule, it is time for this post again.The fact is very few small businesses can...
We have an excellent new web site to show. I am proud to show off the new web site for Paris Surgical Specialists for several reasons. Not only is it an excellent HTML site that includes video set in Flash, but it is a site that flew through our creative process. Russell Boyd in Paris, Tennessee deserves some recognition for allowing us...
Having just attended the AACS 24th Annual Scientific Meeitng in Orlando, this is the perfect time to discuss a marketing concept called “The Shared Experience.” You get it at conventions, meetings like this one, sporting events, concerts/shows and other public events. In short, The Shared Experience elevates the value of an event and...
I hope everyone had some happy holidays and that you are all ready for a big year.Let's get right to it; we have some big announcements for January. First of all, we will be making some new releases next week at The American Academy of Cosmetic Surgery 24th Annual Scientific Meeting in Orlando. This will include some special price incentive...I...
Here is a sneak preview of our Liposuction Health & Fitness DVD, Liposuction and a Healthy Lifestyle. There are four chapters in the DVD which detail a health and fitness plan for three separate stages of recovery. As we head down the stretch of post-production on this DVD, we have prepared a series of excerpts from each chapter....
With the annual AACS meeting right around the corner, Dog Star Media is planning a major product release: Health & Fitness Recovery DVDs for liposuction and breast surgery patients. But you may already know that. What you don't know are the details we finalized this week.Now that we are nearing our mid-January delivery date, we are...
Cosmetic Surgeons attending the American Academy of Cosmetic Surgery Annual Scientific Meeting (January 17-20) will be on site for a major product debut by Dog Star Media’s commercial media arm, The Cosmetic Channel™. It will be the first time that samples of our Post-Surgical Recovery DVD series will be available for full viewing....
You are reading a blog and you have probably been here before today. If you are among the many return visitors I have each week, you are probably coming back because you can learn something new or better for your marketing needs.So, are you blogging? Are you making the proper effort to give you patients and prospects the kind of access that...
Congratulations, Charlie.This is the greatest sudden death battle I have ever seen. Great work.Congratulations, Charlie.This is the greatest sudden death battle I have ever seen. Great work.
Read more http://dogstarmediablog.blogspot.com/2007/11/charlie-patric-wins-dsm-sudden-death.html...
Another chance for a winner.Charlie Patric - Green BayMark Collins - New OrleansTeams they cannot pick:Charlie: New England, Jacksonville, Indianapolis, Dallas, Tennessee, San Diego, Seattle, New York Giants, PittsburghMark: Pittsburgh, Chicago, Baltimore, Dallas, Tennessee, San Diego, Seattle, New York Giants, Washington
Akiko Kakuta - Out in Week
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I was doing some research today and I came across an interesting way to look at both one-to-one marketing and vertical marketing. Both involved maintaining developed relationships with contacts with whom you already have relationships. So, I wanted to add more to my blog from a few weeks ago about influence.In this blog and probably...
Finally, a chance for a winner.Charlie Patric - PittsburghMark Collins - WashingtonTeams they cannot pick:Charlie: New England, Jacksonville, Indianapolis, Dallas, Tennessee, San Diego, Seattle, New York GiantsMark: Pittsburgh, Chicago, Baltimore, Dallas, Tennessee, San Diego, Seattle, New York Giants
Akiko Kakuta - Out in Week 6Donald Griswold -
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Two months ago, we launched The Cosmetic Channel™ on web sites from Long Island to Maui. It is working on all kinds of web sites, offering new video to our subscribers’ web site users.We are working on The Cosmetic Channel™ web site and we will be releasing our new DVD product for liposuction surgeons in November. For now,...
This is the greatest Sudden Death Pool I have ever seen. At some point, someone is going to have to pick a different team.Charlie Patric - New York GiantsMark Collins - New York GiantsTeams they cannot pick:Charlie: New England, Jacksonville, Indianapolis, Dallas, Tennessee, San Diego, Seattle.Mark: Pittsburgh, Chicago, Baltimore, Dallas,...This...
I am not the kind of guy that keeps up with Wall Street news but, somehow, Constant Contact’s recent IPO has permeated several conversations I have had in the last week. In meetings with clients, they bring it up. Ads are everywhere on the radio. It just seemed very mainstream to me. And, then I realized that permission-based marketing...
We are down to the final two. May the best man win.Charlie Patric - SeattleMark Collins - SeattleTeams they cannot pick:Charlie: New England, Jacksonville, Indianapolis, Dallas, Tennessee, San DiegoMark: Pittsburgh, Chicago, Baltimore, Dallas, Tennessee, San Diego.
Akiko Kakuta - Out in Week 6Donald Griswold - Out in Week 4Amy Griswold - Out in
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I'd like to introduce you to the newest Dog Star Media web site to go live: http://www.cameosurgery.com/Excellent video performance for this young doctor, Scott Blyer! Congratulations on hanging your new site.This site was designed by Akiko Kakuta, who designs for us in both video and web sites. I love Akiko's style and she will continue...
What a Battle Royale this has turned into! This is one of the longest Sudden Death Pools I have ever seen!
Akiko Kakuta - NY JetsCharlie Patric - San DiegoMark Collins - San Diego
Donald Griswold - Out in Week 4Amy Griswold - Out in Week 4Samir Pancholi - Out in Week 4Jenn Zickefoose - Out in Week 4Ben Carmen - Out in Week 4Jason Lim - Out in
...Wh...
This time of year, people are focused and we wind up finishing a lot of web sites. Today, we have two sites that can probably teach you something. Notice that both are sporting subscriptions to The Cosmetic Channel™. That is not the example I intended; it just worked out that way. But, I do suggest that you add The Cosmetic...
We lost a lot of good men last week.... I am pulling for Akiko, although she appears to have a death wish this week.
Akiko Kakuta - San DiegoCharlie Patric - TennesseeMark Collins - Tennessee
Donald Griswold - Out in Week 4Amy Griswold - Out in Week 4Samir Pancholi - Out in Week 4Jenn Zickefoose - Out in Week 4Ben Carmen - Out in
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