That’s right, we have completed the first phase of working with the staff and Communications Committee of the American Academy of Cosmetic Surgery to develop a new look and feel for their web site: CosmeticSurgery.org.AACS members and regular visitors to CosmeticSurgery.org will immediately notice that the site is now Flash. The established...

It is only Week 3 and NFL parity is taking its toll. Some big names went out this week and one inside competition was settled. Jenn Z topped Jenn J in Jenn vs. Jenn, battle of Donald’s personal trainers. That is a major upset but Jenn Z’s brother does work for NFL Films. That may have played a factor... but I warned Jenn J about...

Yes, The Cosmetic Channel™ launched on time... actually, we launched it early on September 14. Reviews have been excellent and I think we hit our mark on delivering video content like no one has ever seen for the cosmetic market.You can visit these sites to see The Cosmetic Channel™. They are part of a group of about 30 practices...

Every Friday of the NFL season, we will be playing our Dog Star Media Sudden Death Pool. You’ve met the contestants (see previous blogs). It’s time to play. The rules are easy. Pick one winner each week and you cannot pick the same team twice.Donald Griswold - PittsburghAmy Griswold - MinnesotaAkiko Kakuta - MinnesotaJason Lim -...

http://www.dogstarmediapreview.com/clientpreview/cosmeticchannel/preview.htmlI have several tweaks for the design team on this design and the video is pretty raw. But, for those of you who want to start to visualize what The Cosmetic Channel™ will look like on your web sites... this is it.http://www.dogstarmediapreview.com/clientpreview/co...

September is going to be big! So mark these dates on your calendar. Thursday, September 6. Each year this is one of my favorite days... the kickoff of the National Football League season. If you are a pro football fan, visit my blog on Fridays. (There will be no email alert on Fridays so you will have to remember on your own.) Each Friday,...

I am always glad when we get into August. It means that I will hear clients talk less about business being slow. After working in the cosmetic dental and medical fields for a few years, I know that about the beginning of July, I will start to hear some nervous voices. I see the pattern each year and I try to remind my more long-term clients...I...

We are in full swing in producing Season 1 of The Cosmetic Channel™. Every day I get questions about it from interested cosmetic dentists and cosmetic surgeons. We are holding off on revealing any footage while we allow the early pre-sale to continue, but here are some notes from the actual production files.Package prices have been...

If you have experienced the money pit of branding, feel free to forgive yourself now. I give you permission. Yes, you fell for it. Yes, maybe you should not have followed the crowd. And, yes, you know a lot of people who made the same mistake. It is okay. If you haven’t forgiven yourself yet, do it now.I have posted it here before and...

For anyone who doubts whether the time is now for video on the web, I have three words for you: This is CNN.Earlier this month, CNN unveiled its new web site. You get the latest news and video links at the top and all the news links that were previously in the main viewing area are at the bottom of the page... below the fold of the page....

There is a turf war going on in Dallas and I hear shots from all sides on the radio each day. There are four big LASIK docs in town. They all spend a fortune advertising on the radio, tv and newspaper each day. For about a month, all of the ads have been advertising the same benefit.That benefit is price... so everybody loses. I have...

Last night, 23 years of waiting came to an end for me as I saw The Police again. That is a long time to wait for your favorite band... but it was worth it. The show was a tight string of hits and recognizable songs from the band’s five albums. It was well worth it and I hope it is not the last time I see these guys play together. I...

For me, tonight will be a night 23 years in the making. Amy and I are on the floor for The Police in Dallas at American Airlines Center. If you are a huge Police fan like me, here is a movie recommendation for you. See if you can get your hands on a copy of Everyone Stares: The Police Inside Out. It is a documentary on the band that Stewart...For...

Okay... last week we did not have time to update The Cosmetic Channel™ landing page with details about the shows and episodes available. That did not stop several doctors and dentists from signing up for our early pre-sale special.So, here is a complete listing of the shows and episodes you can find on The Cosmetic Channel™ when it...

Last week’s response to our announcement of TheCosmeticChannel.com caused the biggest response to a product announcement in Dog Star Media history. As I predicted, this new web video service is going to be HUGE. Thanks to all the early adopters who have signed up already to be part of the first wave to introduce The Cosmetic Channel. (To...

The wait is over! Dog Star Media proudly presents a new, online video service that can vastly IMPROVE THE CONTENT OF YOUR WEB SITE WITH NEW VIDEO EACH MONTH. We have been hard at work for nearly six months developing and preparing to release this new objection-free offering for cosmetic surgeons and cosmetic dentists. The landing page...

I have had a lot of marketing posts lately so I wanted to shift gears and give you a couple of great movie recommendations. For those of you how are new visitors, we want you to think of Dog Star Media when you think about video. After all, most of us here have degrees in Film and Video production so, we kind of know what we are doing.I have...I...

When we design web sites for our clients, they always ask us to give them “the latest” in web design. But, what about the future of web design? In our business, that prompts the eternal questions about form following function.We have reached the point on the web where content is everything. There is written content,...

First, let me introduce you to the latest new web site from Dog Star Media: www.smilestudioweb.com. Congratulations to two great Texans, Guy and Jena Waldron!Okay... there has been a lot of chatter about Search Engine Optimization (SEO) in the last few weeks. Dog Star Media has a new SEO partner (which we will introduce formally to our...

Woodrow Wilson said, “I not only use the brains I have but all those I can borrow.”Good quote. So why wouldn’t you want to use all the brains you can borrow when it comes to measuring the responses on your web site? We are finishing a lot of web sites these days and I am surprised how few want to use tracking phone numbers...

I am going to write a lot on search engine optimization (or SEO) this month.... and at the end of the month I will have a surprise for all of you who care about this part of your Internet strategy. I’m going to start with my favorite SEO topic: The uninformed opinion that Flash sites are not good for search engine optimization.An...

A few days ago, I caught the end of Sling Blade on one of my movie channels. What a tremendous job of acting and direction by Billy Bob Thornton. This weekend, I recommend this poignant Southern drama for a warm spring night. Filmed in Benton, Arkansas, Sling Blade smacks of reality like few movies of its time. This film won the 1996 Oscar for...A...

We are proud to announce the debut of the new web site for The Oral & Facial Surgery Center in NW Arkansas. Check out this new site at: http://www.ofscenter.com.And, since I am writing this during halftime of Game 5 in the Mavs/Warriors series and the Mavs team that showed up tonight appears to be an actual competitive team, I want to jump...