Email Marketing and Going Public

I am not the kind of guy that keeps up with Wall Street news but, somehow, Constant Contact &rsquo;s recent IPO has permeated several conversations I have had in the last week. In meetings with clients, they bring it up. Ads are everywhere on the radio. It just seemed very mainstream to me. And, then I realized that permission-based marketing... I am not the kind of guy that keeps up with Wall Street news but, somehow, Constant Contact &rsquo;s recent IPO has permeated several conversations I have had in the last week. In meetings with clients, they bring it up. Ads are everywhere on the radio. It just seemed very mainstream to me. And, then I realized that permission-based marketing must f...I am not the kind of guy that keeps up with Wall Street news but, somehow, Constant Contact &rsquo;s recent IPO has permeated several conversations I have had in the last week. In meetings with clients, they bring it up. Ads are everywhere on the radio. It just seemed very mainstream to me. And, then I realized that permission-based marketing must finally be socially acceptable.Good timing. This occurance coincides with a push we have been planning all summer for my retainer and coaching clients. Our reorganization of clients&rsquo; email marketing using Constant Contact has streamlined and simplified the process and nearly all of our marketing clients are on board. Some are blogging more and sending out their own email marketing. Our goal: to help them reach a critical mass of marketing communications.What is the best combination? Well, my experience is a weekly blog that really offers some access to what you (or I in the case) think about at work PLUS a weekly email marketing blast. Not only is this good procedure but it prioritizes this activity. Personally, I can say that I am much better at adding new email leads to my database because this priority is top of mind.So, if you are asking yourself what you can do to expand your circle of influence, improve the chances of increasing referrals from patients and lay the ground work for vertical marketing, look no further. You are reading a strategy you can do in about 30 minutes per week to improve your influence over your circle of influence. And, every email marketing message you send out with Constant Contact lays the groundwork for some excellent one-to-one marketing because you can do this to determine your readers&rsquo; interest.If you want to know more about how to do this really inexpensive method of marketing (less than $50/month plus the effort to do it), email me. I personally guide my coaching clients&rsquo; efforts in our coaching sessions. If you are interested in learning about my Coaching program (a low monthly cost of $300/month), email me at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com. Read more http://dogstarmediablog.blogspot.com/2007/10/email-marketing-and-going-public.html

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Donald Griswold

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