Facebook has been busier than ever over the last few months testing new experiences and rolling out some big changes. One of the latest has business owners, especially those who don’t "pay to play," nervous.
Facebook’s official statement described upcoming changes to the newsfeed that will put a focus on friends and family instead of pages. There are still no concrete answers on what exactly this change will mean for businesses both large and small, but everyone seems to agree that organic engagement will go down.