Why Facebook Boosting Works

The biggest change in advertising in the last year:  Without a doubt, it’s Boosted Posts on Facebook.   And, as usual, the concept is hard to understand for most people.  Meanwhile the people the do get it are out there driving hundreds of specifically-interested leads to their social media and off social media on their...

The biggest change in advertising in the last year:  Without a doubt, it’s Boosted Posts on Facebook.   And, as usual, the concept is hard to understand for most people.  Meanwhile the people the do get it are out there driving hundreds of specifically-interested leads to their social media and off social media on their web sites.  Are you ready for Boosting to be demystified so you can use it?

The first thing you need to understand is that Facebook is a giant database.  Everything a user enters, responds to or shows interest in is somehow recorded.  Thus, it is possible to make messages visible to people with very specific interests.  Of course, geo-location is vital to pinpointing users nearby with specific interests but don’t worry.  You do plenty of things to let Facebook now where you are and when you are there.  All of this information that allows you to connect better with friends and make new friends with similar interests can be great marketing information.

Database marketing is decades-old concept designed to create campaigns appealing to specific targets.  For instance, if you could refine a breast implant marketing program for a cosmetic surgery practice to women aged 18-50 living within 15 miles of the practice, that would be pretty good.  Right?  Well Boosting on Facebook lets you do that and define the target even further, right down to interests they have expressed: weight loss, fitness, mommy makeover... yep.  It‘s all in there.  For dentists, what if you could target age demographics close to you who have expressed interest in cosmetic dentistry, TMJ, sleep apnea, etc?  It‘s all in there, too.

Boosting posts and advertising on Facebook are the ultimate in database marketing.  And, it is remarkably inexpensive.  On budgets as little as $120/month, we have clients driving 200-300 visits from boosted posts to their web sites.  Dog Star Media‘s Before/After Social Media program is tailor made for maximizing the value of boosted posts.  Our program is easy and is told in the words of your successful patients. 

Why not look into how Dog Star Media‘s Before/After Social Media program works and how it can consistently drive hundreds of visitors to your web site, looking at stories of your best results?  If you are interested in adding a social media to your marketing endeavors, improving your social media results or super-charging the effectiveness of your advertising exposure, this program is the answer.  To get information on how it works, please contact me at donald@dogstarmedia.com.