When Your Marketing Fails

Where do you point the finger when your marketing fails? If you are a cosmetic dental or medical practice, chances are you are not even looking in the right direction. Brace yourself... the biggest area of failure is probably occurring in your sales communications.

My 18 years of marketing experience tells me there are two kinds of small...

Where do you point the finger when your marketing fails? If you are a cosmetic dental or medical practice, chances are you are not even looking in the right direction. Brace yourself... the biggest area of failure is probably occurring in your sales communications.

My 18 years of marketing experience tells me there are two kinds of small businesses: the ones that have excellent sales skills and the one that don’t. In terms of cosmetic surgery and cosmetic dentistry practices, the market has changed. The competition has ramped up so much in the past few years, the Recession has caused price sensitivity in the marketplace and sales skills are now needed more than ever. And, I see an epidemic failure to communicate with proper selling techniques among cosmetic dentistry and cosmetic surgery. Here is the worst part that most doctors and practice managers don’t know good sales skills so they don‘t know what they really need.

As a result, we have a HUGE cloud of denial going on. It sounds like this: “Our sales skills are fine and we don’t need to improve that.”  Really? If you are not completely throwing your money away on bad marketing, this is probably where your marketing effort is failing.

Dog Star Media has a solution to this: The Virtual Sales Manager. Our goal here is to teach doctors, business owners and supervisors the sales skills needed to compete better and be more productive, only we will do this one day at a time, one point at a time. Using our phone tracking technology, you get a daily call report from your tracking numbers. You also get one of 100 sales tips emailed at the same time.  This makes the process of improving a daily experience. If you don’t have time on one day, the Virtual Sales Manager will be back tomorrow to help again. The more motivated you are, the faster you will learn how to improve.

The Virtual Sales Manager also comes with a No Missed Calls feature.  If a call is missed you are immediately emailed an alert with Caller ID info and a callback number.  We think this can be one of the most important new features of the program.

Are you interested in improving the human part of your sales and marketing?  The Virtual Sales Manager replaces training classes and focuses you and your team on the individual points to improve to become better sales communicators.  If you are ready for your practice to never miss or mishandle a call again, email me at donald@dogstarmedia.com about the Virtual Sales Manager.