<div><p>Over the weekend, I gave a marketing presentation at the AACS CME course in Tulsa hosted by Drs. Angelo Cuzalina and James Koehler.&nbsp; It is always great to see my friends in Tulsa but this time there was an added jolt.&nbsp; My presentation was on the impact of the social media experience on the use of the Internet and I called it <strong>Digital...</strong></p></div><div><p>Over the weekend, I gave a marketing presentation at the AACS CME course in Tulsa hosted by Drs. Angelo Cuzalina and James Koehler.&nbsp; It is always great to see my friends in Tulsa but this time there was an added jolt.&nbsp; My presentation was on the impact of the social media experience on the use of the Internet and I called it <strong>Digital Influence: Using The Internet Better Than Your Competitors</strong>.&nbsp; The talk explained how user-generated content was growing rapidly on the Internet and what that mean for cosmetic surgeons.&nbsp; Well, when the topic quickly moved to online reviews, I knew I hit a nerve.</p><p>Over the next few weeks, I&rsquo;ll break down the main points of that presentation here in my blog but for now, suffice it to say, I think everyone is being touched by review issues online.&nbsp; I have heard three main issues emerge: 1) I have a negative review that is hurting me, 2) I have no reviews at all and I look invisible compared to my competitors and 3) I have a few reviews but none of them are enthusiastic or sparkling.&nbsp;&nbsp; Yes, these are all problems.</p><p>In my presentation, I explained the Social Media Ripple Effect.&nbsp; With the widespread use of social mediums, people are becoming more socialized to the idea of writing and gathering opinions online.&nbsp; This content, which is written by an Internet user is generally referred to as <strong>User-Generated Content</strong>.&nbsp; This varies greatly from the content you find on your web site.&nbsp; On your web site, the content is what you want people to see and know about you.&nbsp; This is analogous to an ad or brochure.&nbsp; User generated content is not under your control and is like word-of-mouth.&nbsp; As User-Generated Content is beginning to dominate the web, posts such as reviews are receiving a de facto assumption of truth and validity.&nbsp; In other words, people are believing and being more influenced by reviews they read than the carefully worded marketing writing you are presenting on your site.&nbsp; Statistics show that most people are influenced in their purchases by online reviews while they are shopping on the web.</p><p>So, if you do not have a strategy to manage and promote positive reviews online, you have a gaping hole in your Internet strategy.&nbsp; Dog Star Media&rsquo;s <strong>Online Review Manager Program</strong> addresses this and other issues related to reviews.&nbsp; In the coming weeks, I will continue to break down my Tulsa presentation but for now, I suggest you ask yourself if you even have this base covered.&nbsp; Our Online Review Manager program is affordable and offers great value in this area.&nbsp; If you want to talk about how to improve your online review situation, please email me at <a href="http://dogstarmedia.com/index.php?option=com_contactenhanced&amp;view=contact&amp;id=1&amp;content_title=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRUR0YwWlhOMElHSnNiMmNnWlc1MGNtbGxjdz09&amp;content_url=ZDcyZmM4NWU5M2IzZWNjYmFiMTRmYTk3ODc2YzM1MTRhSFIwY0RvdkwyUnZaM04wWVhKdFpXUnBZUzVqYjIwdllteHZaeTlzWVhSbGMzUXVhSFJ0YkQ5bWIzSnRZWFE5Wm1WbFpDWjBlWEJsUFhKemN3PT0=&amp;encodedrecipient=7fa72b6b5f412f526f71e480bb777c86&amp;tmpl=component&amp;" class="ce-modal mailto2ce" rel="{handler: 'iframe', size: {x:800, y:480}} nofollow">donald@dogstarmedia.com</a>.</p></div><p><strong>Read more</strong>&nbsp;<a class="rssreadon" rel="external" title="Using The Internet Better Than Your Competitors" href="http://dogstarmedia.com/blog/entry/using-the-internet-better-than-your-competitors.html">http://dogstarmedia.com/blog/entry/using-the-internet-better-than-your-competitors.html</a></p>
