How a Pixel Effectively Defines Your Target Audience

One of the biggest obstacles to any company’s marketing efforts is often something as simple as knowing your target audience. As a business owner you may think you know exactly who your audience is, but when the numbers aren’t adding up it may be time to reassess.

There’s a reason Facebook ads have become one of the biggest ways for brands to advertise in today’s market. There has never before been an advertising medium that allows you to target ads towards such a specific audience. Facebook Pixel can be instrumental in helping you discover just who your audience is while helping you place your message before those people in your group who are most likely to convert from lead to sale.

At its most basic level, a Facebook pixel is a code you put on your website to help see how visitors interact with your page. You can then use that data to enhance your Facebook advertising. It also helps you optimize ads by collecting data and using this data to build custom audiences. This lets you market to qualified leads by reaching people who have already visited your website. The insights provided by the pixel data include things like:

• Demographics
• Locations
• Purchase behaviors
• Devices used
• And much more

Targeting an audience who has already visited your website allows you to reach people already in your sales funnel and follow up on those leads. Pixel doesn’t stop there. It also allows you to create a "look alike" audience based on the data collected by those who have visited your page in the past. This allows you to market to those who are in the same segment but have yet to be exposed to your brand.

Some of the other features that Facebook Pixel adds to your advertising efforts include conversion attribution and audience insights. Tracking your conversions and analyzing your audience should be key measures in determining which of your advertising and marketing efforts are truly paying off so you can tailor future strategies to optimize your goals. This saves you both time and money.

Facebook Pixel can be confusing for new users and many business owners find that the day-to-day activities of running their business don’t allow them time to learn and maintain these strategies. That’s why, at Dog Star Media, our goal is to help businesses make the most of their marketing budget by putting our expertise to work so you can focus on what matters most to your customers. For more information on how Facebook ads using Facebook Pixel could help make huge strides in your marketing efforts, call us today at 214-654-9180 or email us at helpme@dogstarmedia.com.