Closed Loop Marketing and Your Missed Calls.

Closed Loop Marketing is a method of marketing that traces productivity and conversions from the point of first contact all the way through the closure of a sale. It requires specific technologies and... now here is the hard part... specific management and supervision to make corrections and adjustments to improve using the data that is generated.

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Closed Loop Marketing is a method of marketing that traces productivity and conversions from the point of first contact all the way through the closure of a sale. It requires specific technologies and... now here is the hard part... specific management and supervision to make corrections and adjustments to improve using the data that is generated.

For years, I have struggled to bring this very important concept to small businesses and medical practices. It’s not that they don’t love the idea... they do... it‘s just that they don‘t have time to learn the nuances of being a great sales manager AND implement the management activities.

Granted, it is a lot of work and can be a huge paradigm shift both personally and for the business. But, the fact is, it is really necessary if you want to get all the value out of your marketing efforts.

So, next month, Dog Star Media will begin offering a new approach designed to help small businesses, specifically elective medical and dental practices, begin to take the slow step to becoming an excellent sales organizations. Our new Virtual Sales Manager Program will make this task small, self-paced and easy to implement.  New technologies and a new approach to sales management will make sure your marketing dollars are being converted on the other end.

Your worst-case scenario is that you spend on marketing and good leads are not converted because of a lack of sales communication skills. Lack of management and the inability to institute improvements by administrators compounds the problem and creates a systemic dysfunction where you lose the edge to competitors who sell better.

The Virtual Sales Manager will helps on a daily basis, making management a faster and easier task. It also monitors calls so you are alerted when one is missed by the front desk. It also provides a long-term framework to educate the owners/administrators on a self-paced basis, thus enacting institutional change as better selling expectations and behaviors filter down through the organization. 

It’s a big job but an important one if you are going to be competitive. That is why the Virtual Sales Manager will be at it every day. So how do you know if you need the Virtual Sales Manager? If you answer Yes to these questions, you do:

1) Are you concerned that some calls from prospects are being missed?

2) Are you concerned that your front desk are not selling or explaining your services in a way that creates value?

3) Are you concerned that you are not getting full value out of your marketing investments?

The Virtual Sales Manager can help you understand and improve each of these areas in minutes per/day.  If you want to learn more about Closed Loop Marketing or the Virtual Sales Manager program, please email me at donald@dogstarmedia.com.