Bad Review? Be Positive, Not Negative.

When you get a bad review on a public review site, it has numerous possible effects. Most people spend their energy being angry and offended at the bad review and they try to get it removed, which is a futile effort. Review sites will not take down reviews they deem legitimate, regardless of opinion.  The trick is fight it with positive...

When you get a bad review on a public review site, it has numerous possible effects. Most people spend their energy being angry and offended at the bad review and they try to get it removed, which is a futile effort. Review sites will not take down reviews they deem legitimate, regardless of opinion.  The trick is fight it with positive energy which means focusing positive reviews.

If you enjoy the show Mad Men and you know the character Don Draper, you probably have heard him state an old axiom of Public Relations: If you don’t like the story, then change the story.  In advertising and PR you can empower that by buying to a change through media exposure. With review sites, you need to employ a more deliberate technique: locate positive stories and bury the negative posts.

You can hope and pray that this is done by others or you can take some degree of control over the situation with Dog Star Media’s Online Review Manager. Our program accumulates positive reviews for you on public review sites with regularity. We make it easy for you to collect positive reviews and get them where they will do you the most good with your patients‘ permission.

We believe managing online reviews is one of the four “Essentials” for a healthy marketing plan. That is why the Online Review Manager is one of our Essential Programs. It is an area where you can exert a major influence. In these days of user-generated content, learning to place your message properly in these forums is vital to ensuring you maintain some control over your image online. Sure you can control what you put out there on your web site.  Now you can have some control over what is happening on public review sites.

Our program helps you change the story to a positive one about your practice. Our program is simple, effective and satisfying for many who have been using it for more than a year to build up a positive image on review sites with legitimate patient reviews.

Are you ready to change the story about you on review sites?  If so, contact me today about our Online Review Manager Program at donald@dogstarmedia.com.