A Lesson about Search Rankings

I’ve said it many times in this blog but SEO (Search Engine Optimization) can be confusing and therefore can often be sold in a smokescreen. Our program at Dog Star Media focuses on traffic because that is what matters to you. It is also the one thing you cannot replicate or falsify or mask the lack of when it comes to search engines. ...

I’ve said it many times in this blog but SEO (Search Engine Optimization) can be confusing and therefore can often be sold in a smokescreen. Our program at Dog Star Media focuses on traffic because that is what matters to you. It is also the one thing you cannot replicate or falsify or mask the lack of when it comes to search engines.  You either have traffic or you don‘t.

So, there are the countless SEO companies out there feeding your fear of bad rankings.  Of course its natural to want to be ranked #1 or ranked high enough to show on the first page of given words. It‘s so natural everyone wants it. Therefore, those who have fought their way into high rankings on high traffic terms are defending them fiercely.  Does this sound familiar to you?  You want to be ranked #1 or highly on a certain term.  Everyone keeps promising that they can get you there and you never do.  Meanwhile, if all that wasted effort was directed to getting you new traffic, you’d be benefiting in the short-term and the long-term.

What I just described is how a shift in philosophy can actually get you what you want: more patients.  You can try to defy the odds, throwing good money after bad, trying to do something that is nearly impossible or you can find smarter ways to find traffic. In our program, we evaluate keywords based on a Keyword Efficiency Index.  This KEI takes the number of searched for the term and the number of competitors in account.  We are looking for terms on which we can move you up more quickly by making you more relevant.  With fewer competitors on those terms, this is easier.  In a better position on those terms, you get more traffic (which is really what you want) and that traffic (an important factor in relevance you cannot fake) helps your relevance on all your terms, even the ones we are not optimizing.  If you want a practical, efficient and systematic approach to SEO, why not give our program a try?

So, you can chase a #1 ranking on an impossible term like Ahab chasing Moby Dick or you can work smarter and more efficiently with the KEI system.  Why not give KEI a try with us?  If you want to bring this level of sanity and efficiency to your SEO program, just contact me at donald@dogstarmedia.com