So, What is Essential to Marketing a Small Business

Dog Star Media offers four Essential Marketing Programs that form the basis of a solid marketing strategy for a small business, specifically a cosmetic medical or dental practice. The Essential Programs are:

Search Engine Optimization - SEO is one of the most misunderstood and therefore underutilized ways to promote your web site. Our SEO program...

Search Engine Optimization - SEO is one of the most misunderstood and therefore underutilized ways to promote your web site. Our SEO program is easy to understand with a simple objective: Get you more web traffic.

Online Review Manager - Negative reviews and no reviews are a killer. Online reviews are the new “word of mouth” except their power has broadcast volume. One negative review can influence a hundreds or thousands who see it. No reviews make you look new, inexperienced or unable to make anyone happy. The only answer is positive reviews and a steady stream of them. Our Online Review Manager program creates that for you.

Coaching - Want expertise and experience on your team to improve planning, budgeting, analysis and accountability? Our Coaching Program offers this to your practice in a one-hour monthly meeting with email follow up throughout the month on open issues. With Coaching, you can stop guessing at whether your ideas and activities are good or not.

Social Media Manager - Most people don’t understand how to leverage social media to create some marketing or brand value. So they just do nothing. Our Social Media program helps you with content and developing strategies so social media works for you.

In the next several weeks, I will highlight each of these four Essentials in more detail. So, do you have these bases covered? If you have solid programs in place to cover these four areas, you have the basis for a very successful marketing plan. If you need help with one or more of these areas, please let me know at donald@dogstarmedia.com. Dog Star Media is happy to help.