A tracking telephone number is the smallest but most important investment you can make in your marketing. Tracking telephone numbers offer the most error-free measurement of call responses. When placed in a unique location (such as your web site or a print ad), the exact details of each call are measured. This includes time/date of call, length of call, caller ID information (if available), answered/not answered and more details. Calls may also be recorded and demographic analysis of responders is also available. Using tracking numbers tells you the exact response to your investment in a medium.

For years, Dog Star Media has advocated the use of tracking numbers to evaluate the performance of media. No calls are lost in the electronic transfer and there is absolutely no downside to gathering the marketing and operational information from each call. Tracking telephone numbers are the #1 tool for evaluating performance of a marketing and media effort.

Dog Star Media tracking numbers come at a low, flat annual cost. There are no fees for minutes used or tolls. Toll-free numbers are available at no additional costs. Reports are delivered to clients via email each month and an online interface is provided to monitor recorded calls and for real-time results.