Mayli Davis, MD, an oculoplastic surgeon in the Dallas/Fort Worth area had only made a minor commitment to search engine optimization (SEO) for several years, having us working on an outdated web site.  In 2015, she purchased a web site revision from Dog Star Media.  We developed a content-managed, responsive web site for her practice using the Joomla format.  The site was designed with best design and programming practices.  Dr. Davis also began our Content-based Social Media program in January of 2016 right after the launch of her new web site.  In January of 2016, Dr. Davis had 578 web visits and 168 incoming calls.

PROGRAMS

Website Design
1 Social Media Blog / Month
1 SEO Article / Month

RESULTS AFTER 13 MONTHS

WEBSITE VISITS UP 24%
SOCIAL TRAFFIC UP 6473%
LOCAL TRAFFIC UP 38%
CALLS UP 104%

Office Calls

In the last thirteen months since beginning our Social Media Program, Dr. Davis’ site has averaged 801 web site visits.  In Dr. Davis’s case, she is enrolled in the lowest level of our Social Media and SEO programs.  However, the consistent use of both programs and the update to a current web site, resulted in a steady and dramatic increase in incoming calls measured by our tracking telephone number.  With only two exceptions in the last 13 months, Dr. Davis’ incoming calls have increased.  Comparing her 168 call baseline from January 2016 to her last fully measured month, February 2017, we have more than doubled her phone calls from 168 to 342.

CALLS UP 104%

Conclusion

Consistent content added to the site has made it more relevant for search engines.  Consistent content promotion on Facebook has developed her brand and the cumulative effect has allowed her to double her calls without a significant advertising increase.

About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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