Jack Peterson, MD, a plastic surgeon in Topeka, Kansas is an early adopter when Dog Star Media introduces a new strategy or a new wrinkle to an existing strategy.  In January 2013, Dr. Peterson began using our Social Media Content Program. That month, Dr. Peterson had 919 web visits and 4 web visits from social mediums. In May of 2014 Dr. Peterson published a new website designed by Dog Star Media. We developed a content-managed, responsive web site for her practice using the Joomla format.  The site was designed with best design and programming practices. In Kansas, finding new, local traffic is hard to do. So, they have maintained a long-term commitment to adding new content to the web site and using it to develop their market. In September 2017, Dr. Peterson became the first Dog Star Media client to embrace our new news syndication aspect of our SEO program. With both new content from our SEO and Social programs, boosting of social content and syndicating of SEO content, Dr. Peterson’s February 2017 web site traffic reached an all-time high of 2269 monthly visits.

PROGRAMS

Website Design
1 Social Media Blog / Month
1 Social Media Video / Week
2 SEO Articles with Syndication / Month

RESULTS AFTER 24 MONTHS

ORGANIC VISITS UP 345%
SOCIAL TRAFFIC UP 481%
REFERRAL TRAFFIC UP 452%
SOCIAL VIDEO VIEWS OVER 90000
SOCIAL REACH OVER 80000

Website

Since launching the new website in May of 2014 Dr. Jack Peterson has seen a 346% increase in organic visits to his website.
ORGANIC VISITS UP 345%
SOCIAL TRAFFIC UP 481%
REFERRAL TRAFFIC UP 452%

Social Media

Dr. Jack Peterson is promoting 1 Blog a month and 1 Video a week on Facebook. This video content has reached over 90,000 users. The blogs have reached over 80,000. This exposure on Facebook has been bringing steady visits to their website and has lead to a 43% increase in visits from social media.
SOCIAL TRAFFIC UP 43%
SOCIAL VIDEO VIEWS OVER 90000
SOCIAL REACH OVER 80000

Search Engine Optimization

Dr. Jack Peterson was one of our first clients to make the switch from a traditional SEO strategy of updating keywords, meta description and optimizing text. Their new program puts 2 new pages of optimized content on their site each month. This content is also syndicated to other sites like CNN, MSNBC, FOX, and many more. This has lead to an increase in referral visits of 158%. From Januauary of 2017 to March of 2017 they have seen an increase of 25% in organic visits, referral visits are up 753%, and direct traffic is up 58%.
ORGANIC UP 25%
DIRECT TRAFFIC UP 58%
REFERRAL TRAFFIC UP 158%

Conclusion

Even in small markets, consistent commitment to traffic-driving best practices pays off. Responses to content may be cyclical but even in a small market, knowing how to match the content with the market (a key expertise to execute a social content strategy) can result in high numbers, even in a niche.

About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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