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The Benefits of Content Syndication

Are you spending thousands of dollars trying to rank at the top of high profile search pages, but finding that the traffic that does get driven to your site doesn’t stay there long?

The problem with paid search is that it’s incredibly expensive and the traffic that it brings in has low conversion rates. Most consumers are looking for information from respected and reliable sources. That’s why content, not keywords, is so important.

At Dog Star Media, we use our unique content syndication strategy to deliver a much better user experience at a tenth of the cost of traditional paid search. Our approach actually keeps traffic engaged on your page. We write original content for your website that’s great for optimization and can also be syndicated to major news sources. Clicks come in from CNN, MSNBC, FOX News, Entertainment Weekly and other highly respected, recognized sources linking to your business. This raises your authority and makes your information more relevant, in turn increasing your SEO rankings.

Some of the other benefits of content syndication include:

Brand Awareness

When you republish your content on high profile, well-respected sites, you put your name out there so that consumers become familiar with it. They begin to associate your brand with the brand of the reputable source they find your article on and after seeing your name or business’ name a few times, it’s more likely at the top of their mind the next time they are looking for a product or service you offer.

Establish Yourself as an Expert

Original content found on highly respected sites, featuring your expertise helps establish you as an authority on the subject. This helps boost your company’s reputation, and when consumers look to you as a credible source, they’re more likely to turn to you when in need of the goods or services you provide.

Increase Traffic to Website

 When readers are interested in the content they read, they often follow the link back to your blog and website. Here, they find more relevant content to the subject matter they are interested in and spend more time on your website.  

Expands Audience

Some syndication sites have followings of over 100,000 people. By sharing your content on these sites, your reach grows to allow you to meet consumers with the information they are looking for in the places where they are already looking for it.

Increases Rank on Search Engines

The links back to your site that comes with content syndication, actually boost your SEO. The more quality, syndicated content with links back to your site, the more your SEO ranking and visibility will grow.

So remember, using content marketing to grow your business is not about keywords and who spends the most money on paid search. At Dog Star Media we are focusing on and measuring the most important things: traffic, channels and user experience and it all has to do with relevance.

If you’re tired of spending tons of money on marketing efforts that just don’t seem to be converting, give us a call today at 214-654-9180, so we can discuss how our unique content syndication strategy can help drive quality traffic to your website and keep them there.

Your Customers are Smarter than You Think
The Key to Succesful Content Marketing

About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
Dallas, Texas 75313


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