Why Google’s Latest Change Matters

Although it’s been almost a month since the new update began trickling out, many people are just now discovering Google’s big SERP, or search engine results page, change. Around November 22, Google started increasing the length of search result snippets. Have you noticed?

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How to Spot an Outdated SEO Strategy

Just because something works great for a while doesn’t mean it always will. This is especially true when it comes to technology. Search engine algorithms are constantly changing, and with each new update comes new do’s and don’ts if you want to be successful. If you are still using these outdated practices, you may not realize just how outdated your SEO strategy is:

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Why Every Business Needs a Blog

 As a business owner, your days are consumed with the day-to-day tasks of managing a business. Although you try to take the time you need to stay up to date with changes and advances in technology, especially when it comes to the digital world, you may always feel a step behind. When having a website was no longer just a leg up but a necessity for businesses that wanted to be successful, you jumped right in. Now, you keep seeing all this stuff about a business blog. You may be asking yourself, Why in the world would my practice need a blog? Let’s look at a few big reasons why a business blog is a no-brainer.

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How to Jump The Productivity Gap

As we head into 2018, a productivity gap is forming between practices that embrace the power of content marketing and those practicing old keyword and search strategies. In the coming year, you can expect that productivity gap to grow even more, specifically for small, niche businesses like fee-for-service or advanced medical and dental practices. In other words, you either know the most productive way to market on the Internet or you don’t.

Content marketing and its related tools are designed to leverage the Internet’s communication possibilities according to how people use the Internet now. As communication evolves on the Internet, the way we use the web changes, the tools we use change, the sites and portals we use change ... It all changes. 

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Why a #1 Ranking is Not Always the Best SEO Strategy

Most business owners don’t know much about SEO, but they do know that it has something to do with being the top result when someone searches online for something related to your industry. For years business owners have been told that the only way to be successful is attaining that top ranking, and yet it’s always felt so out of reach.

The bottom line is that it’s felt out of reach because, in most situations, it is. For many small to medium-sized businesses, the budget necessary to compete with the big players in their industry means they aren’t going to be able to attain that ranking in a way that provides value.

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Social Media Opportunities Change for 2015

The fastest moving and most developing opportunities for marketing are occurring on social media.  And, if you don’t have a social media strategy that is positively affecting multiple marketing objectives, you are losing ground to those that do. The hub of the best marketing opportunities are on Facebook because of its extreme ability to target specific audiences and deliver interesting content. 

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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
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