Chapter 12: Causing Noise By Doing Nothing

Imagine never changing the oil in your car. It'll run for a long time before finally breaking down. As you reach the point of breakdown, you'll get less and less performance out of the vehicle. Cars need maintenance, and changing the oil is necessary to keep a car running properly. When you do nothing, decay sets in and eventually breaks the machin...
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16 Hits

Chapter 11: Are You Adding Noise By Rushing Readiness?

​ There's an important nuance in sales and marketing that has a heavy impact on why a campaign works or fails. The idea is called Improper Placement of Values. Understanding this concept can be the difference between success and failure in a marketing campaign. Improper Placement of Values can be summed up simply like this: "Just because something ...
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91 Hits

Chapter 10: Removing Noise from Your Organic Search Strategy

​ You'll probably agree that, dating back to the beginning of marketing on the Internet, we've all had one idea drilled into our heads: Optimize for search. We have a business legacy of chasing whatever marketing methods will result in better results from search engines. This long and confusing relationship with SEO is where the noise creeps into t...
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170 Hits

Chapter 8: Using Video Properly

​ It's hard to find someone who disagrees with the belief that video is the best medium for marketing. Rich, moving images blended with audio and effects, quality video production is the most interesting way to roll out your message. The viewer can just sit back, watch and view the details. Everyone wants video; the only pushback is the cost. Profe...
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120 Hits

Chapter 7: How We Misplace Our Message

Every business has an important value proposition to make for its prospective customers. In the case of a fee-for-service medical or dental practice, doctors must focus on several points of validation for themselves and their practice in addition to explaining the value of procedures and services. It can get complicated, and a practice's message ca...
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405 Hits

The Rules of (Increasing) Engagement

Are you struggling to increase engagement rates on your social media pages? Do you feel like your website just isn't performing like it should? Here's a secret: Increasing social engagement and website performance go hand in hand. So many people try to tackle these issues separately without realizing that to truly increase engagement in a meaningfu...
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1027 Hits

Chapter 5: Ways We Create Confusion

​ When it comes to advanced or elective services for both dental and medical practices, we can all agree the market needs educating. Therefore, you approach marketing to educate the customer on the value of your services and procedures. You and your services have a highly desirable and worthwhile value, right? Well, when your message agrees with th...
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412 Hits

Chapter 1: Finding the Noise in Your Marketing

I've focused my new blog series on connecting doctors and dentists with the No. 1 concept required to successfully market a specialized medical or dental practice: Eliminating Noise. So, let's talk about noise. I'm sorry to inform you that it's deceptively present in every aspect of your business. Noise is anything that slows, stops or confuses you...
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852 Hits

Trust Is Critical When Working With A Marketing Team

One of the most frustrating parts of a client-agency relationship is trust. And that goes for both parties. A study done by USA Today and independent ad agency RPA discovered that 98 percent of advertising and marketing executives believe that their best work occurs when the client trusts the agency. But, entrusting your brand’s image to someone else can be daunting. Here are five things worth considering when you start to doubt your agency:

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821 Hits

Video Marketing Is Vital for Small Businesses

If you aren’t utilizing video in your content marketing strategy, you’re missing out in big ways.  

Facebook’s algorithm is heavily pushing video content. This means not only is it being viewed by the consumers you’re trying to reach, but it’s also being measured and recorded so you can see exactly how it’s performing.

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1157 Hits

About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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