Need-to-Know Info: Google’s Latest Algorithm Update

​ Google's mission has never been more clear, as shown by the newest algorithm update this month: prevent and eliminate the rise of sites with low-quality content so that searchers can find the most relevant and high-quality content when using Google. The No. 1 search engine in the world has never been shy about its commitment to user experience, s...
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Chapter 10: Removing Noise from Your Organic Search Strategy

​ You'll probably agree that, dating back to the beginning of marketing on the Internet, we've all had one idea drilled into our heads: Optimize for search. We have a business legacy of chasing whatever marketing methods will result in better results from search engines. This long and confusing relationship with SEO is where the noise creeps into t...
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Chapter 2: Using Metrics as a Basis for Decision-Making

There are plenty of starting points when addressing the issue of noise in your marketing efforts. I like to start with a concept that makes the most impact on all aspects of your marketing: Metrics. Using metrics for decision-making may seem like an obvious practice, but in most cases, this one idea challenges business owners on several core habits...
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1635 Hits

How to Spot an Outdated SEO Strategy

Just because something works great for a while doesn’t mean it always will. This is especially true when it comes to technology. Search engine algorithms are constantly changing, and with each new update comes new do’s and don’ts if you want to be successful. If you are still using these outdated practices, you may not realize just how outdated your SEO strategy is:

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Why a #1 Ranking is Not Always the Best SEO Strategy

Most business owners don’t know much about SEO, but they do know that it has something to do with being the top result when someone searches online for something related to your industry. For years business owners have been told that the only way to be successful is attaining that top ranking, and yet it’s always felt so out of reach.

The bottom line is that it’s felt out of reach because, in most situations, it is. For many small to medium-sized businesses, the budget necessary to compete with the big players in their industry means they aren’t going to be able to attain that ranking in a way that provides value.

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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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