3 minutes reading time (546 words)

Do You Know Where Your New Customers Are Getting Your Phone Number?

65% of Fortune 500 Companies report that phone calls are their highest quality source of leads. When a new customer calls your practice, do you know exactly where they got your number from and when?

Many business owners aren’t even aware that this kind of precise tracking is available and is actually one of the most affordable services we offer at Dog Star Media. As a business owner, you have one goal in mind for your marketing and advertising campaigns, and that’s to increase sales. So, how can you find out which of your campaigns and marketing tactics are resulting in these phone calls and new clients?

Phone call tracking is not only affordable, but it’s imperative for helping you see clear results connected to each of your marketing efforts. It may sound complicated, but it’s actually incredibly simple once you know the basics.

What is Call Tracking?

Call tracking links a unique phone number to each of your marketing campaigns enabling you to track exactly which of your advertising efforts are bringing in the phone calls. It keeps track of:

  • who called you
  • where the call came from
  • when they called
  • whether or not the call was answered
  • how long the call lasted

It routes to your existing phone number, so there is no need to worry about multiple phones or lines to answer. It can even record each call in its entirety so that you can use that information to help with training and evaluating the effectiveness of your customer service.

Where Can Tracking Numbers Be Placed?

While tracking numbers can be placed anywhere, our first recommendation is to place one on your website. This is where 90% of your calls will come from and is also an excellent tool to measure website conversion. Here are a few other places you can put a tracking telephone number:

  • Billboard
  • Video - Web or Television
  • Radio
  • Mailer
  • Facebook
  • Anywhere you are spending advertising dollars

If you would like to give a tracking number, a try let us start by placing your first one on your website. It's a great place to begin measuring what's working or what isn't.

Why is Call Tracking important?

Tracking clicks and website traffic is vital to your digital and content marketing goals, but when people see your ads and call instead of click, you have no idea that ad was effective. That’s why a combination of digital and call tracking is the best way to see real results on your overall marketing efforts.

It allows you to see which of your campaigns were the most effective so you can focus your time and money in those areas to continue generating leads and ultimately sales.

Call tracking provides a unique way to understand your target audience and their interaction with your practice in a way that many businesses and practices are missing out on. If you aren’t utilizing call tracking in your overall marketing strategy, you’re missing out on one of the most affordable yet valuable resources at your fingertips. Call us today at 214-654-9180 to discuss how call tracking can help you get clear results so you can better target your marketing efforts with exactly what’s working. You can also email us at helpme@dogstarmedia.com or contact us online for more information.

Video Marketing is Vital For Your Small Business o...
Your Customers are Smarter than You Think

About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

Latest Posts

Get in touch

PO Box 131047
Dallas, Texas 75313


Business hours

Our support hours are
available 24 hours a day
via email.

Monday to Friday: 8:00 to 5:00
Saturday: Closed
Sunday: Closed