Your Web Site... Only Better

This time of year, most people are working on their budgets for the upcoming year.  Maybe for you that includes budgeting for a new web site. Given the upward swing in mobile Internet use, a revised web site should probably be on most business owners’ minds for 2013. This ever-increasing usage trend is changing how the Internet is used,...

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Be Honest about Your Web Site

The first step in addressing a problem is admitting you have a problem. This goes for web sites, too. Web sites are like fingerprints (or they should be).  They should be be unique to the business. So, there is a lot of subjectivity involved in the design and content.  However, that doesn’t mean its a free-for-all where everything...

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How to Drive Yourself Crazy with SEO

For SEO companies, there must be a full moon out this week. Each day, I have had a client forward me a solicitation from another SEO company... form emails with the client’s name pasted in... promises that no one can possibly fulfill... guarantees of placement. All of it designed to prey on their insecurity about Search Engine Optimization....

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The fastest way to improve your bottom line

Efficiency is the fastest way to improve your bottom line. It is also the hardest thing to achieve in marketing.  Impossible?  No. Difficult? Not really. I have my theories as to the psychology of why people choose to avoid the simple steps of efficiency... but that’s a different conversation entirely.

Efficiency in marketing can be...

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Calls from Mobile Devices

One of the great aspects of using our tracking technologies is how accurately it tells our clients exactly how people are using and responding to their marketing efforts. Over the past year, we have watched the more forward-thinking practices ride the wave of mobile traffic. The practices that are out in front are now gathering the following data...

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It’s a Matter of Trust

There is opinion... both spoken and written on the Internet. When we talk about word of mouth, reviews or testimonials, we are not just talking about the words and phrasing, we are really talking about trust.

And, research on the effect of trust being transferred to what we read on the Internet is almost unbelievable. Check out this article on a...

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If you don't like the story, change the story.

As I mentioned a few weeks ago in my blog, User Generated content has changed how we evaluate information on the Internet.  This was the basis for my lecture to a room full of cosmetic surgeons in Tulsa, OK a few weeks ago.  And, the response was extreme.  Everyone immediately understood the impact of reviews and comments by...

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What People Think about SEO

This comic strip sums up most people’s frustrations with Search Engine Optimization.  As a business owner, you probably don’t have time to learn all the hows and whys that affect optimizing web sites.  So, SEO companies talk in broad concepts, which leads to the perception of vague and mysterious actions.  This is also...

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Promotions and Your Web Site

On the topic of content-managed web sites, one of the most common changes clients want to make is adjusting monthly or time-sensitive specials.  The concept of the Internet-only special or “Check our web site for special deals” is fairly common.  However, if you don‘t run specials the right way you run a big risk of...

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Using The Internet Better Than Your Competitors

Over the weekend, I gave a marketing presentation at the AACS CME course in Tulsa hosted by Drs. Angelo Cuzalina and James Koehler.  It is always great to see my friends in Tulsa but this time there was an added jolt.  My presentation was on the impact of the social media experience on the use of the Internet and I called it Digital...

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How to use In-Site Advertising

One of the more interesting features of our new Mission Control web site design is the In-Site Advertising feature.  This is a feature which allows you to specifically program areas in your web site to display advertising graphics as part of the overall page design.  Think of these like little programmable billboards through out the site...

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Mission Control: New Web Site from Dog Star Media

Periodically, we like to update our standards of production for web strategies at Dog Star Media.  Today, I’m beginning a series of blogs about web site design and function and how we will now be offering a new Advanced Feature Web Site, Mission Control at Dog Star Media.

With a Mission Control web site, you easily can manage and...

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The Cost of Doing Business on the Internet

There is certain overhead that goes with having a business.  Depending on what you do, the overhead is different.  However, one universal cost of doing business is a necessary effort to be visible on the Internet.  If you don’t do something to make your web site relevant to search engines, then you will not show up in...

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Google Alerts - Know What People Are Saying

Clearly online reviews have been the hot topic in Internet marketing this year and one of the biggest questions I have is how do I get an early warning on any negative reviews I might receive.  The answer is simple, go to Google.com/alerts and set up Google Alerts for your name and practice name.  Any time something is posted on those...

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How many calls should you be getting?

An interesting conversation boiled up in our offices this week.  It’s the age-old question of how many calls a cosmetic practice should get in proportion to how many visits their web site gets over a given period of time.  It is one of the hardest statistics to nail down for many reasons.  Chief among them is that there is no...

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Measurements and Mobile Sites

It happened last month.  Our first client crossed over into the 40+ percentile for mobile traffic.  And, this is a client with nearly 1000 visitors per month.   Several others are passing the 25% mark with several lodged firmly in the 30+% range.  Suddenly, the mobile game has changed from simply measuring whether or not...

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Are You Listening to Patients?

I think we can all agree that online reviews influence others.  We are seeing more and more emphasis by consumers on what we call “user generated content” online.  User generated content is opinion, observations and reviews... in other words what the public has to say.  Review sites have become the lightning rods for...

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Common Misunderstanding about SEO

Search Engine Optimization (SEO) is one of the most misunderstood elements of a online marketing.  There are several elements and best practices related to SEO and, in my experience, the biggest obstacle to successful SEO is communication. 

As SEO can’t be fully explained in a blog of any reasonable length, here is one point that is...

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How to Know if You Need a Web Redesign

Yesterday, I was in a meeting where this topic came up.  It is one of the most common questions in marketing and it has a lot of answers. There are two ways of looking at it, aesthetically and technically.  Technically is the easier of the two ways because you are dealing with factual data.  Looking at your Google Analyltics and, if...

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How to Get More Positive Reviews

One of the unexpected side effects of our new Online Review Manager program is that it has resulted in our clients actually gathering more positive reviews.  Why is this?  Because, with new incentive to gather reviews, our clients have made it a priority to ask for more reviews and made it easier for people to give them. Previously, any...

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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
Dallas, Texas 75313

(214)654-9180

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