New Web Site by Dog Star Media

Congratulations to Mayli Davis, MD on the launch of her new web site!   Dr. Davis’ new responsive, content managed web site is already generating an increase in traffic through organic searches and converting more visitors to phone calls in only a few weeks.  Why such a fast result?

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Google’s Algorithm Change and You

So, Google’s updated algorithm is in place.You’ve been warned for the last two months that this was coming. The market has shifted so much in it use of mobile devices that the undisputed leader in search has begun to prioritize quality and accessibility on mobile devices.In other words, sites that do not pass a mobile quality check will be downgraded in mobile search.

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Five Tips for Marketing in 2015

It’s that time of year when most doctors and dentists initiate their marketing plans in earnest. Every year, I see trends in buying that are influenced by the same factors.

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Social Media Opportunities Change for 2015

The fastest moving and most developing opportunities for marketing are occurring on social media.  And, if you don’t have a social media strategy that is positively affecting multiple marketing objectives, you are losing ground to those that do. The hub of the best marketing opportunities are on Facebook because of its extreme ability to target specific audiences and deliver interesting content. 

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Web Design Trends for 2015

Design trends for 2015 center around organization, and improving user experience. Clear messages that cut to the point but are not pushy and in your face engage users and keep them on your website. Look for these trends as you browse the internet this year and see if they effect your experience on websites. You may not even notice. The best design is always something that is simple and just works, without having to think about it. "Simplicity is the ultimate sophistication." - Steve Jobs

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New Parallax Websites Launched!

When someone sees a Parallax web site for the first time, the reaction is always the same: they want one for their business. In January, Charlie Patric, our Art Director wrote a blog about design trends for 2014. Parallax web sites topped the list and since then, all but a handful of designs selected by our clients have been parallax sites.

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New Web Sites By Dog Star Media

Congratulations to Dr. Troy Halpairn in San Antonio, Texas on the launch of her new web site for her Cosmetic Gynecology Practice and to Tyler Shiner, DDS on the launch of their new web sites this month.  Both sites are Dog Star Media original designs.

Dr. Halpairn’ site is a Parallax design of a content managed, responsive web...

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Why Facebook Boosting Works

The biggest change in advertising in the last year:  Without a doubt, it’s Boosted Posts on Facebook.   And, as usual, the concept is hard to understand for most people.  Meanwhile the people the do get it are out there driving hundreds of specifically-interested leads to their social media and off social media on their...

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Making a Referral

It is not often that you can recommend one client to all the rest of your clients, and all your prospects, and all your blog readers and all your newsletter recipients.  But, we have that privilege at Dog Star Media. This month, we are formulating some new strategies for a client we have had from some of their earliest days: School Spirit...

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Parallax Attacks! The New Way to Look at The Web

It has been quite a year for web site design.  In a few weeks we will be launching some new web sites with the parallax design, the latest trend in web design for 2014. At the beginning of the year, our Art Director Charlie Patric wrote a blog on design trends and introduced our clients and readers to parallax design. Now, as we head into...

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Paid Search vs. Facebook Advertising

We all understand paid search. You bid on keywords on which you want to appear on search engines and, as much as your budget can support, you appear for impressions and are charged for clicks. We are so used to this form of advertising that it has become routine for most businesses. From a marketing point of view, of course it’s...

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When Patients Diagnose You

Patients are diagnosing you on review sites.   What info is available to them?Your reputation has a weak point. No matter how skilled or educated you are, you have a weak point. We all have the same weak point: other‘s perceptions. If someone has a negative or less than stellar perception of us, no amount of facts will change that....

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The Dog Star Media Way

Why do you do what you do?  Ever ask yourself that question? If you do, you can quickly get to the heart of what should be your best marketing message.

At Dog Star Media, everything we do clarifies and educates. That’s why we come to work each day at Dog Star Media. We put that focus into action in a number of different ways, through our...

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New Web Design by Dog Star Media

Congratulations to Dr. Jack Peterson from Topeka, Kansas on the launch of his new web site!  Fully updated, this responsive web site features Dr. Peterson’s plastic surgery practice in a parallax design. This new refresh tells Dr. Peterson‘s story to web visitors in an all-new way.Dr. Peterson has integrated SEO and Social Media...

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How to Evalute Social Media

Dog Star Media’s Patient Transformations Social Program is redefining how we look at value from social media programs. Most social media programs are focused on getting you “likes’ or followers.  And, yes, that is a way of measuring productivity in Social Media.  Getting “likes” is a 2013 social strategy....

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3 Obvious Reasons You Need a New Web Site

Most business owners order a new web site because they get tired of the look, think it’s outdated or feel embarrassed when they see a competitor with a superior look and feel. So, yes, wanting a new web site is an emotional decision. At Dog Star Media, we understand that, but there are other more practical reasons why you should refresh your...

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Have a professional credibility gap? Use the “Seinfeld” Test.

Let‘s say you have the perfect marketing plan… right… because you do. If everything works perfectly, there are still a critical place online where the process can break down completely: Review sites. Now you have a credibility gap and a huge problem.An increasing number of people rely on review web sites as part of their...

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New Web Site from Dog Star Media

Dog Star Media is proud to reveal the new web site for The Academy of Biomimetic Dentistry.  The ABD is a new, growing organization of dentists who have adopted recent breakthroughs in tooth-conserving dentistry.  If you are a dentist, you should check this out!

The web site we built for the ABD is designed to expand along with their...

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No Reviews = Bad Reviews

Are you a lucky doctor that has no negative reviews on pubic review sites?   Because, you know, those bad reviews can really hurt you.  Bad reviews take one person’s bad experience (justified or not) and put it under a huge magnifying glass for the whole Internet to see.  Sure, that leaves a direct bad impression.  But,...

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Where is the value in social media marketing?

How do you measure your success or value in your social media marketing?  This has been the question most small business owners have been trying to answer for about two years now.  Is there value in social content posts?  Is there value in Likes?  How do you turn content and likes into value that really counts?

Good questions.&nb...

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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
Dallas, Texas 75313

(214)654-9180

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available 24 hours a day
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Monday to Friday: 8:00 to 5:00
Saturday: Closed
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