Attention: Social Media

Social media has taken a solid foothold in the world of marketing and its not going anywhere. The fact that Facebook and Twitter icons are showing up on television ads for major brands means we are past the tipping point. Social media is here to stay and its more than the mass adoption by Internet users that has caused this to happen.The...
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Back to Business: Mobile sites are necessary

I hope everyone had a great Labor Day weekend. Now, it time to get back to business for the last big push of 2010. Typically, it is this time of year that we see a lot of strategy changes and additions of new strategies. At the same time, we are seeing a steady rise in mobile web site traffic. So, if this is not on your radar right now,...
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The End of Free

This week, I have heard a lot about the fits and starts of the economy in my coaching appointments. With only a few notable examples, it seems that everybody is just seeing fewer searches, calls and consults. It’s a lot like the short slow down a lot of the market saw in May earlier this year. However, yesterday, it was announced that...
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New web site and a moment for thanks

Congratulations to Angela Blass, DDS on the launch of her redesigned web site This is an HTML site with Flash with a content manager and it looks fantastic. The goal, which I think was met very effectively, was create a site that portrayed dentistry performed in a spa-like environment.A site like this is the best of...
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Summer Web Site Special.

By far, the most popular kind of site we produce is a combination of HTML and Flash. This sort of site has an HTML base for optimization, just enough Flash to add a higher level of aesthetic Time is running out!There are two weeks left in our Summer Web Site Special. For new Flash/HTML web sites ordered between June 1, 2010 and August 31,...
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Another Web Site Debut

We’d like to congratulate Dr. Mayli Davis on her new HTML/Flash web site. You can see it here at It’s a great blend of cosmetic surgery and ocular medicine and the look and feel connotes such a feminine touch. Good job, Dr. Davis.Right now, there are a lot of web sites that are being redesigned. We are in the...
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New Web Site and The Cosmetic Channel™

Well, it is suddenly a busy season for web sites. We have several that are finishing that are ready to debut and even more inquiries for web sites. Today, I’d like to congratulate Millennium Medical Spa on completing their website. You can see it here: Most of the web sites we do these days are HTML/Flash blends...
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The NEW Cosmetic Channel

In a few months, Dog Star Media is relaunching The Cosmetic Channel™ with a new concept that will bring even more benefit to our clients. Think YouTube™ for Cosmetic Surgery and Dental Procedures.... only with SEO and direct traffic benefits.There will be no cost to list your video on And, unlike...
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Getting serious about social networking

Yesterday, I was involved in a conference call with our local ReachLocal rep, Jessica Cooper, looking at a new product ReachLocal has rolled out related to social networking. Admittedly, this is a new medium that is changing at very rapid pace. It’s hard to get a hold of a strategy, learn how to work it and make it pay off before the next...
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Fresh Web Sites are Back!

All year long, the hot topic has been mobile web sites. The need for mobile sites has had the most buzz and has been our hottest selling item this year by far. However, in recent weeks, there has been a lot of talk about refreshing and improving standard web sites. The ones we redesigned for clients in the third quarter are making...
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Mobile sites... 2010’s Flavor of the Year

So what is boosting another wave of interest in mobile sites? How about the even-greater-than expected glut of iPhone 4 orders this month? Every few months it seems there is another hardware release that boosts the importance of making a good presentation on mobile devices.This week, Jack Peterson, MD got his mobile site. Click it on...
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This Changes Everything.

That is the campaign slogan for the new iPhone. Yesterday we got a look at it and Apple is right. This changes everything. Let me give you some serious advice that is not based on brand promotion. This is a blog that you will remember for a long time if you are paying attention. If you dismiss it right now because I am talking about...
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Now is the time to sharpen the sword

Stephen Covey’s 7 Habits of Highly Successful People is one of the most owned but least read books. Nearly every professional I know has bought it or has received it for a gift or both. And, so few have actually taken the time to read it. That means even fewer people have actually put this great advice to work.Today, I will save...
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Great New HTML/Flash/Video Web Site

We’d like to congratulate Martin Abelar, DDS on the launch of his new web site. This web site combines the aesthetics of a high end cosmetic dentistry web site (including video introductions by the doctor) and an HTML framework that is ideal for keyword optimization.All Dog Star Media web sites are custom designs. However, there are...
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Facebook Special

There are several cosmetic surgeons out there that are doing a good job on using Facebook to cultivate a following and generate leads for surgery. I know because I see many of them. But most of the Facebook attempts I see right now are practices reinventing the wheel and not getting very far.Here is a quick primer on using social networking...
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SEO numbers are in for April

April saw some pretty big jumps in web traffic for our clients. Dog Star Media SEO clients experienced a 6.6% increase in web traffic last month. That included some pretty big jumps by some clients and, for others, it meant the continuation of steady progress.And, the story continues to be mobile device uses. Today Apple released news...
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Most requested item lately: Video

It appears that video is back. In the past few weeks, we have had an unusually high number of requests for new video. I attribute this to two things. 1) Generally, everyone is reporting that business is going well and in most cases on its way up. And 2) most video on our markets’ web sites is old by now. Whatever the motivators, more...
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New Mobile Site plus Tracking Numbers

Congratulations to Faisal Quereshy, MD in Ohio on the launch of his mobile web site. You can see his main site at and you can see the mobile site at that address on a mobile device.Lately we have had quite a run on tracking numbers. This is such a good sign. Even though the economy is picking up and I have...
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More new mobile sites

Mobile web sites continue to be the hot item this spring. The iPad release has caused another wave of interest as doctors are concerned about making the best first impression regardless of the device being used to view the Internet.You can see new mobile sites by Dog Star Media at and on your mobile...
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The New

So many people are getting new web sites right now, I thought we should join in. I invite you to visit the new have designed this site to feature the most common messages I have for clients and prospects in video, offer quick and easy access to our featured projects and portfolio and to make it easier to connect with...
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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
Dallas, Texas 75313


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