National Tracking Number Day

On February 1 each year, all Dog Star Media tracking numbers come up for renewal. One payment of $480 secures a number for a year with unlimited use and free toll-free service if that is the sort of number the client wants. Since it all happens on one day, it makes me realize how important they are as I associate certain numbers with certain...

On...

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New Web Site

We would like to congratulate Dr. Jack Peterson and his team on the launch of their new web site at DrJackPeterson.com. This amazing upgrade is both highly aesthetic and SEO-friendly. In developing this design and format, we kept the focus on a look and feel geared specifically for the Midwest but with a level of sophistication that would play...

We...

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New Mobile Web Sites

Last quarter, we saw a large boost in mobile users in the web site stats we follow in our SEO programs. That trends is continuing and more and more clients are coming to us for mobile versions of their web sites. Using your smart phone, check out these new mobile web sites:CameoSurgery.comAvenueDentalGroup.comTampaBaySurgicalArts.comDrMayliDavis......

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Meat and Potatoes

I am frequently asked high level marketing questions regarding best practices and the latest tips and tricks. Everyone seems so interested in whatever is trending and trying to stay ahead of the competition. And, why not, it‘s fun and exciting. It certainly is not the meat and potatoes of marketing, which unfortunately, most people take for...

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An Accessible Social Networking Strategy

One of the issues about using social networking as means of marketing is that it is very difficult for people to grasp how it works. If you think back, this is very similar to the Internet when it first became accessible to the masses. People could not understand how information was simply available. Where was it coming from? How is it...One...
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Last minute shopping

At this point, many of us have had that meeting with our accountants and bookkeepers about the tax picture for 2010. It’s a time of year when Dog Star Media has a lot of last minute holiday shoppers who are looking to spend now to get the marketing expense on this year’s books. If you are looking for a long-term benefit for a...
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A Year Ago...

A year ago, Google added mobile web site statistics to the Analytics dashboard. Since then we have watched mobile traffic stats steadily climb upward on nearly all of our client’s web statistics. This time last year, a few sites we watched had 3-5% mobile use. Now, its hard to find a site that is trafficked less than 5% on mobile devices....
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Its all about numbers

It was great meeting a new group of cosmetic surgeons last weekend in Tulsa. The presentation I made on marketing went over pretty well, so I thought I would share the subject here, too. It is about using metrics in your marketing. If you know good benchmarks and how to interpret them, metrics are the key to success. If you don’t measure...
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Not convinced about mobile use... read this.

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Great New Web Site

Congratulations to David Buck, DDS on his new web site GoodSleepSeattle.com. This new site is designed to address the obstructive sleep apnea marketing in Seattle. I love the choice. Nothing builds trust on the web like video of the doctor talking. It is as close to being in person as possible. This site was designed to have Dr. Buck walk...
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What advertising is telling us

Advertising is a great indicator of what is ahead. You just have to listen carefully to what is being said and how it is being said.There is a significant shift in tone over the past few months in many of the broadcast ads I am seeing and hearing. For a long time now, ads have focused on promoting value. This is because in an economy...
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It’s in the details

I have had numerous meetings lately with prospective clients that have wanted to change their marketing strategies. Some want to retool their web site to make it more competitive. Some want to put together campaigns that work and some still are looking for the magic bullet. I listen to their concerns and, of course, we talk about addressing...I...
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The Importance of Being Decisive

I had a fantastic client meeting with a long-time client last week. I’m not going to name any names or many details because I do not want to give away any competitive advantages this client will soon have in his marketplace, but I will say...“Wow! That was refreshing!”A little background first. Generally, in cosmetic surgery...
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A basic principle that should not be overlooked

There is a lot of marketing activity going on right now, which is fairly typical for the elective surgical and dental markets. And, when people shop, they make decisions based on opinions. If you are doing it right, you solicit expert opinions and do your own research, then form a fact-based opinion on what to do. However, most people...
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The Mobile Site Experience

I’ve written a lot this year about mobile web sites because it really is a big issue in Internet marketing these days. In the time and space allotted, I’ve been focused on the big reasons why its important to have a mobile version of your web site. The fact that mobile devices don’t play Flash and therefore do not play Flash...
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So, The Recession is over. Now what?

Yesterday, the government announced The Recession is over. Now what?Although this announcement is based on macro-level statistics and you might not be feeling a significant change right now in your local area, it is a sign that things are moving in the right direction. So, in the past few years, you’ve made your adjustments, sharpened your...
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Attention: Social Media

Social media has taken a solid foothold in the world of marketing and its not going anywhere. The fact that Facebook and Twitter icons are showing up on television ads for major brands means we are past the tipping point. Social media is here to stay and its more than the mass adoption by Internet users that has caused this to happen.The...
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Back to Business: Mobile sites are necessary

I hope everyone had a great Labor Day weekend. Now, it time to get back to business for the last big push of 2010. Typically, it is this time of year that we see a lot of strategy changes and additions of new strategies. At the same time, we are seeing a steady rise in mobile web site traffic. So, if this is not on your radar right now,...
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The End of Free

This week, I have heard a lot about the fits and starts of the economy in my coaching appointments. With only a few notable examples, it seems that everybody is just seeing fewer searches, calls and consults. It’s a lot like the short slow down a lot of the market saw in May earlier this year. However, yesterday, it was announced that...
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New web site and a moment for thanks

Congratulations to Angela Blass, DDS on the launch of her redesigned web site SmileCentralIowa.com. This is an HTML site with Flash with a content manager and it looks fantastic. The goal, which I think was met very effectively, was create a site that portrayed dentistry performed in a spa-like environment.A site like this is the best of...
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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
Dallas, Texas 75313

(214)654-9180

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