Mobile Stats Way Up

Mobile sites are on my mind this week as we are launching two new smart phone sites and two new iPad sites this week. As expected, the use of mobile devices for surfing the Internet has increased greatly this year. Most of our clients are well over the 10% traffic mark and the ones with the strongest mobile traffic are up over 20%. When we...

Mobile...

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How to deal with peaks and valleys

I had an interesting conversation in a coaching meeting this morning. The client already does a great job managing their data regarding patients. In this case, the practice was a cosmetic surgery practice but the solutions we discussed can apply to a dental practice as well, or really most small businesses.We talked about peaks and valleys in...

I...

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New iPad sites debut

This week, two new iPad sites were launched here at Dog Star Media. One was for cosmetic surgeon Robert Rho, MD in NYC. If you look on your iPad, you can see his iPad site at labiadoctor.com. The other was for cosmetic dentist Amy Norman, DDS. Using an iPad, you can see her iPad site at dreamsmile.com.iPad user stats are skyrocketing. In...

This...

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New from The Cosmetic Channel

In the last few weeks, The Cosmetic Channel™ has attracted nearly 200 cosmetic doctors to its new FREE doctor database. Among the hundreds of specific surgical and dental listings, some profiles are featured. Those are the profiles with video attached. Why? Because The Cosmetic Channel is a place to come to watch video. It’s where...

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Video and The Cosmetic Channel™

The response to the new TheCosmeticChannel.com has been more than expected. In just over a month, more than 160 doctors have signed up for the free directory. All the featured listings in the main section have video links from YouTube... which is the main point of The Cosmetic Channel now. Put your best foot forward with media that people want...

Th...

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Testing the Productivity of Your Facebook Ads

The land rush right now is into Facebook advertising. Early numbers from clients advertising on Facebook have caused the a lot of buzz because they have caused an extremely high number of click-throughs to our clients’ web sites. We are seeing a hundreds of clicks for hundreds of dollars, some exceeding the number of clicks generated by t...

T...

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The NEW Cosmetic Channel™

TheCosmeticChannel.com web site has been reinvented. We have created a FREE Cosmetic Doctor’s Directory as the primary function of The Cosmetic Channel. And, we have geared it to be powered by social networking traffic.In the past few weeks more than 120 cosmetic surgeons and cosmetic dentists have signed up for this new FREE listing...

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iPad sites from Dog Star Media

On an iPad, click here to see the first of several iPad designed web sites from Dog Star Media. Last year, mobile web sites were one of the most in-demand web modifications we saw. The reason was the explosion in the use of mobile devices such as iPhones, Androids and Blackberries. iPads, which were new that year, were being used but at a much...

On...

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New Web Site from Dog Star Media

Congratulations on Dr. Gregory Roche in Bloomfield Hills, Michigan on the launch of his new web site designed by Dog Star Media. You can see it at drroche.com.The new site is streamlined, presenting lots of great content with the look and feel of a high end cosmetic surgeon. The site is designed with a content manager which will make it easy to...

C...

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Web Site Redesign

With a renewed vigor, more and more people are interested in redesigning their web sites. The most popular choice for cosmetic surgeons and cosmetic dentists is our HTML with Flash web site. This site blends the aesthetics of a Flash site with the optimization advantages of an HTML code-based site. Generally, clients consider it the best of...

With...

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Commerce and Social Networking

Today, Facebook launched its new Deals feature in selected markets. It’s like Facebook’s answer to Groupon, which has brought coupon promotion up to date. Only, with 500 million+ subscribers, Facebook has some distinct advantages. It’s the same reason why we are seeing surprisingly high results on driving web site traffic from...

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Benefits of Web Drops

For years, a signature of Dog Star Media web sites has been the web drop. A web drop is a specially produced video segment featuring the doctor. Shot on a chromakey, or green screen, background, we are able to take only the doctor's image and place it anywhere in a Flash module on the site. It presents the doctor on a transparent background,...

For...

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New Web Site by Dog Star Media

Congratulations to Stephen Hill, DDS on the launch of his new web site. This is a custom designed web site that combines HTML and Flash to give him the best of both worlds: high-end aesthetics with site formatting that makes optimization easy and effective. About 85% of the sites we design for cosmetic dentists are formatted like this: HTML...

Congr...

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Driving Web Site Traffic with Twitter

By now, most everyone recognizes the need to be on Facebook as part of a social media strategy. The great majority are not using it effectively but the landrush is on into Facebook. The potential of Twitter, however, is hardly being discussed in the cosmetic dental and surgical markets however. Twitter is basically a newsfeed. Short, fast...

By...

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DSM Recommends... for Social Media

For the past several months, we have been developing a Social Networking marketing program that is appropriate for both small businesses and our core clientele of cosmetic surgeons and dentists. Much like Search Engine Optimization, this is a marketing endeavor that most think they must have but do not understand. Our goal is to make this...

For...

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One Day Sale - Special Prices totaling a savings of $2000

Over the next three weeks, Dog Star Media will be promoting our One-Day Sale which will be held on April 6, 2011.It is our goal on that day to motivate existing and new clients focused and mobilized on three of the most requested marketing elements of 2011:Mobile Web Sites, Search Engine Optimization and Social Networking.

Three specially...

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Measure Twice, Cut Once

That’s a great old saying about being prudent. And, if you boil it down, it is one of the core principles of Dog Star Media’s marketing philosophies. Almost everyone will tell you that they measure their marketing results. But in a vast majority of those cases, that measurement invites and is built on human error.So, why not measure...

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Competition Ranking Report

Dog Star Media is offering a new wrinkle in our SEO service that we think will be great for keeping clients focused on what is important in SEO. Our new Competition Rankings Reports take your website and the keywords we are tracking and put you side by side with competitors you designate. So, you will be able to see how you are organically...

Dog...

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The iPad2... Wow!

Earlier today Apple made a big splash with their press conference introducing the iPad2. And, it will be here sooner than you think. On March 11, the new iPad ships and it is going to be a HUGE seller.See the highlights of the press conference by clicking here:Available on wi-fi on both Verizon and AT&T, this device is going to push a lot of......

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First Trend of 2011

We are eight weeks into 2011 and a trend is already emerging among our core client base: aesthetic web site redesign. We are not out of February yet and an increasing number of clients and prospective clients are calling in asking for new or aesthetically improved web sites. This is not unexpected. It is still part of the Recession cycle....We...
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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
Dallas, Texas 75313

(214)654-9180

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