Commerce and Social Networking

Today, Facebook launched its new Deals feature in selected markets. It’s like Facebook’s answer to Groupon, which has brought coupon promotion up to date. Only, with 500 million+ subscribers, Facebook has some distinct advantages. It’s the same reason why we are seeing surprisingly high results on driving web site traffic from...

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Benefits of Web Drops

For years, a signature of Dog Star Media web sites has been the web drop. A web drop is a specially produced video segment featuring the doctor. Shot on a chromakey, or green screen, background, we are able to take only the doctor's image and place it anywhere in a Flash module on the site. It presents the doctor on a transparent background,...

For...

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New Web Site by Dog Star Media

Congratulations to Stephen Hill, DDS on the launch of his new web site. This is a custom designed web site that combines HTML and Flash to give him the best of both worlds: high-end aesthetics with site formatting that makes optimization easy and effective. About 85% of the sites we design for cosmetic dentists are formatted like this: HTML...

Congr...

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Driving Web Site Traffic with Twitter

By now, most everyone recognizes the need to be on Facebook as part of a social media strategy. The great majority are not using it effectively but the landrush is on into Facebook. The potential of Twitter, however, is hardly being discussed in the cosmetic dental and surgical markets however. Twitter is basically a newsfeed. Short, fast...

By...

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DSM Recommends... for Social Media

For the past several months, we have been developing a Social Networking marketing program that is appropriate for both small businesses and our core clientele of cosmetic surgeons and dentists. Much like Search Engine Optimization, this is a marketing endeavor that most think they must have but do not understand. Our goal is to make this...

For...

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One Day Sale - Special Prices totaling a savings of $2000

Over the next three weeks, Dog Star Media will be promoting our One-Day Sale which will be held on April 6, 2011.It is our goal on that day to motivate existing and new clients focused and mobilized on three of the most requested marketing elements of 2011:Mobile Web Sites, Search Engine Optimization and Social Networking.

Three specially...

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Measure Twice, Cut Once

That’s a great old saying about being prudent. And, if you boil it down, it is one of the core principles of Dog Star Media’s marketing philosophies. Almost everyone will tell you that they measure their marketing results. But in a vast majority of those cases, that measurement invites and is built on human error.So, why not measure...

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Competition Ranking Report

Dog Star Media is offering a new wrinkle in our SEO service that we think will be great for keeping clients focused on what is important in SEO. Our new Competition Rankings Reports take your website and the keywords we are tracking and put you side by side with competitors you designate. So, you will be able to see how you are organically...

Dog...

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The iPad2... Wow!

Earlier today Apple made a big splash with their press conference introducing the iPad2. And, it will be here sooner than you think. On March 11, the new iPad ships and it is going to be a HUGE seller.See the highlights of the press conference by clicking here:Available on wi-fi on both Verizon and AT&T, this device is going to push a lot of......

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First Trend of 2011

We are eight weeks into 2011 and a trend is already emerging among our core client base: aesthetic web site redesign. We are not out of February yet and an increasing number of clients and prospective clients are calling in asking for new or aesthetically improved web sites. This is not unexpected. It is still part of the Recession cycle....We...
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iPad2... and the next wave

By now you have seen the buzz about the iPad2. I think the big news is the built-in camera. It is a great set up for using FaceTime on the iPad2 and that is where the big splash is going to be.Available only on iPhones, FaceTime is great. It’s the feature where iPhone users can videoconference over local wi-fi on the iPhone. The only issue...

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Are you Two-Thousand and Late?

I saw a web site the other day that looked like it had been designed in the 90s. This made me think about how far web marketing and, really, small business marketing in general had come in the last 10 years. And, since we are starting 2011, I thought it would be a good idea to make sure you were up to date on some must-have’s, so you are not...

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National Tracking Number Day

On February 1 each year, all Dog Star Media tracking numbers come up for renewal. One payment of $480 secures a number for a year with unlimited use and free toll-free service if that is the sort of number the client wants. Since it all happens on one day, it makes me realize how important they are as I associate certain numbers with certain...

On...

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New Web Site

We would like to congratulate Dr. Jack Peterson and his team on the launch of their new web site at DrJackPeterson.com. This amazing upgrade is both highly aesthetic and SEO-friendly. In developing this design and format, we kept the focus on a look and feel geared specifically for the Midwest but with a level of sophistication that would play...

We...

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New Mobile Web Sites

Last quarter, we saw a large boost in mobile users in the web site stats we follow in our SEO programs. That trends is continuing and more and more clients are coming to us for mobile versions of their web sites. Using your smart phone, check out these new mobile web sites:CameoSurgery.comAvenueDentalGroup.comTampaBaySurgicalArts.comDrMayliDavis......

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Meat and Potatoes

I am frequently asked high level marketing questions regarding best practices and the latest tips and tricks. Everyone seems so interested in whatever is trending and trying to stay ahead of the competition. And, why not, it‘s fun and exciting. It certainly is not the meat and potatoes of marketing, which unfortunately, most people take for...

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An Accessible Social Networking Strategy

One of the issues about using social networking as means of marketing is that it is very difficult for people to grasp how it works. If you think back, this is very similar to the Internet when it first became accessible to the masses. People could not understand how information was simply available. Where was it coming from? How is it...One...
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Last minute shopping

At this point, many of us have had that meeting with our accountants and bookkeepers about the tax picture for 2010. It’s a time of year when Dog Star Media has a lot of last minute holiday shoppers who are looking to spend now to get the marketing expense on this year’s books. If you are looking for a long-term benefit for a...
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A Year Ago...

A year ago, Google added mobile web site statistics to the Analytics dashboard. Since then we have watched mobile traffic stats steadily climb upward on nearly all of our client’s web statistics. This time last year, a few sites we watched had 3-5% mobile use. Now, its hard to find a site that is trafficked less than 5% on mobile devices....
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Its all about numbers

It was great meeting a new group of cosmetic surgeons last weekend in Tulsa. The presentation I made on marketing went over pretty well, so I thought I would share the subject here, too. It is about using metrics in your marketing. If you know good benchmarks and how to interpret them, metrics are the key to success. If you don’t measure...
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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
Dallas, Texas 75313

(214)654-9180

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Our support hours are
available 24 hours a day
via email.

Monday to Friday: 8:00 to 5:00
Saturday: Closed
Sunday: Closed