Understand Your SEO Strategy?

In the last few weeks, I have had a lot of doctors ask about our SEO strategy.  This is an area of general frustration for business owners because it is so technical.   The nature of search engine optimization is technical but when we decided to start doing SEO at our marketing and media company, I wanted to make sure we could...

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Online Review Manager Benefits

I think we hit a nerve with our new Online Review Manager Program.  I’ve got numerous emails and/or calls each day since we introduced this new program last week.  

If you want some incentive to check out our Online Review Manager program: click here.

In short, our program has several major benefits, all of which are related to...

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Online Review Manager

Today, we are introducing a new Dog Star Media program called Online Review Manager.  We developed this program in response to the consistent questions about online reviews I get in my coaching meetings.  I am frequently asked by doctors about the best place to put patient reviews online, what to do when patients can’t figure out...

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Special Offer on Smartphone and iPad Websites

Smart Phone and iPad Websites

(Keep reading for a special offer on smartphone and iPad sites)

Click here using an smart phone or an iPad to see two practices that have successful smart phone and iPad websites:http://www.dreamsmile.comhttp://drjackpeterson.comThe last three spring seasons, Apple has released a new generation of iPad and immediately,...

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Smart phone and iPad web sites

Click here using an smart phone or an iPad to see two practices that have successful smart phone and iPad sites:

http://www.dreamsmile.com

http://drjackpeterson.com

The last three spring seasons, Apple has released a new generation of iPad and immediately, we have seen a big jump in mobile web traffic on our clients‘ Google Analytics.  A...

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New Web Site by Dog Star Media

We have a new web site at dogstarmedia.com!   It went a live a few weeks ago and we have been tweaking it, adding new content. 

Just like everyone else, our main motivation was to present a new look and feel.  Plus, we have a lot of new information about the work we have been doing and the potential of some of the strategies we...

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Benchmarks for Mobile Traffic

There has been a lot of talk so far this year about mobile devices. With the iPad3 due out later this spring, everyone is expecting another seismic shift in use. Apple mobile product releases usually cause an immediate shift in use. For instance, with last Spring’s iPad2 release, iPad use skyrocketed so much that iPads began showing up as...

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Targeted Keyword SEO

When it comes to search engine optimization, we often get the question, “So how does Dr. So-and-So get his site ranked #1 on ___________? (a certain keyword). Of course, it is always a combination of unique factors. Now we have a way of telling you exactly. And, we are adding to our SEO offerings to allow clients to aggressively mirror and...

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Mobile: The Top-Down Push

An article I saw over the weekend on Tech Crunch puts out some fine points on how the big advertisers are addressing the emergence of the mobile hardware as a primary means of connectivity.A lot of the information in this article by David Hewitt, who is the VP and global mobile practice lead at SapientNitro, is about how large advertisers will...

An...

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Remember when...?

With all the conversations about mobile web sites (both for smart phones and for iPads), I think it is pretty clear that we are at a tipping point regarding accepting the need for mobile sites right now. It reminds me of two other big hurdles the market has had to leap over since marketing online really caught on so many years ago.Remember...

With...

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The Difference Between an iPad site and a smartphone site

With all the discussion lately about mobile access, you might find this explanation of the difference between a smartphone and iPad site. Both tablets and smartphones are mobile devices and can display a web site on the Internet, which is where the confusion often begins. Basically, smartphones are one kind of hardware and tablets are another....

Wi...

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Hottest topic: Mobile Sites

Everyone is talking about mobile web sites these days. I think we have finally reached a tipping point on business owners recognizing the importance of mobile sites and, thus, how they are different from standard web sites. Maybe we are past the early adopter stage because so many people are seeing between 15-25% of their traffic coming in on...

Eve...

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SEO - Don’t be confused

Frequently, I am reminded how confusing search engine optimization (SEO) can be. It is a highly technical concept that is complicated with unrealistic expectations and assumptions about how things work. When there is this much confusion, people tend to sell on fear and insecurity. If you have doubts about logical processes being used for your...

Fre...

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What’s New on The Cosmetic Channel

The Cosmetic Channel kicks off 2o12 with more than 300 doctors enrolled, many of whom are linking all sorts of video from YouTube. The Cosmetic Channel is becoming a great site to visit to learn about procedures and the doctors who do them. Subscription is free and the site continues to rise in the rankings. New doctors find us and join each...T...
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Happy Holidays!

It’s holiday season and I want to offer everyone my wishes for a happy, healthy safe and fun-filled holiday season. I hope each of you takes some quiet time to be grateful for what you have, what you have done this year and for the potential in front of you. Here is a tip from a great book called Creative Visualization. It’s my...
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Content Managed Web Sites

I’ve had several discussion with clients over the past few weeks about the advantages of having a content managed web site. In the most general terms, this is a site designed in a program that has a content manager. Wordpress is a low end solution. Dog Star Media uses Joomla for its robust capabilities and wide number of free and paid p...

I&r...

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Enhanced Statistics for Mobile Use on Google.

If there was even a question about the importance of understanding mobile traffic statistics, Google announced last week that and enhanced version of their Analytics program was on the way. One of the features is upgraded and more thorough reporting on mobile use. This is sure to help anyone who is paying attention to fine tune their web...

If...

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Everyone should use tracking phone numbers

Thanksgiving is this week so I thought I would focus on what most of my clients are thankful for: accurate measurements. Yes, this is the gift that keeps on giving.Marketing is both an art and a science. The science part, just like any other science, begins with measurements. And, it does not matter how much time and resources you spend on...

Thanks...

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So, what is your holiday gift to your business?

Just like so many people trying to use the remains of their Health Savings Accounts, many of our clients each year look to make a late-year purchase to get next year’s marketing help on this year’s budget. Dog Star Media has a holiday history of absorbing those last minute tax-inspired purchases.In the past several years, clients...
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Google Analytics and Mobile Stats

I was at the Tulsa Surgical Arts course last weekend and one of the questions that got a lot of discussion was mobile web sites. So, I thought I would reiterate how to determine your needs regarding mobile sites. First off, there are three kinds of sites these days in general... standard web sites, smart phone sites and tablet sites. Standard...

I...

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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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PO Box 131047
Dallas, Texas 75313

(214)654-9180

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available 24 hours a day
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Monday to Friday: 8:00 to 5:00
Saturday: Closed
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