How to Maximize the Use of Social Media as a Marketing Strategy

 Do you find yourself wondering if the time you’re spending on your practice’s social media presence is actually growing your business or translating to profits?

Many small business owners find navigating the waters of social media marketing to be confusing and figuring out if it all pays off can be a mystery for some. At Dog Star Media, we believe that if you’re only using social media to converse and not to convert, you’re wasting your time.

So, what’s the difference? To start with, let’s look at the conversion cycle and watch how conversation and conversion are used together to drive business and create meaningful connections.

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Video Marketing is Vital For Your Small Business or Practice

If you aren’t utilizing video in your content marketing strategy, you’re missing out in big ways.  

Facebook’s algorithm is putting a lot of push on video content. This means that not only is it being viewed by the consumers you’re trying to reach, it’s also being measured and recorded so you can see exactly how it’s performing.

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Do You Know Where Your New Customers Are Getting Your Phone Number?

65% of Fortune 500 Companies report that phone calls are their highest quality source of leads. When a new customer calls your practice, do you know exactly where they got your number from and when?

Many business owners aren’t even aware that this kind of precise tracking is available and is actually one of the most affordable services we offer at Dog Star Media. As a business owner, you have one goal in mind for your marketing and advertising campaigns, and that’s to increase sales. So, how can you find out which of your campaigns and marketing tactics are resulting in these phone calls and new clients?

Phone call tracking is not only affordable, but it’s imperative for helping you see clear results connected to each of your marketing efforts. It may sound complicated, but it’s actually incredibly simple once you know the basics.

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Your Customers are Smarter than You Think

I recently took part in a customer focus testing of a web application. A group of people were brought in to a small room with a laptop and asked to go through a series of tasks related to the web application that was being developed. The test was being videotaped; based upon the results of the test the application was going to be either revised or released.

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The Benefits of Content Syndication

Are you spending thousands of dollars trying to rank at the top of high profile search pages, but finding that the traffic that does get driven to your site doesn’t stay there long?

The problem with paid search is that it’s incredibly expensive and the traffic that it brings in has low conversion rates. Most consumers are looking for information from respected and reliable sources. That’s why content, not keywords, is so important.

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The Key to Succesful Content Marketing

Reaching new prospective patients and connecting with them can be the biggest problems boutique dental and medical practices and fee-for-service practices face in marketing their practice.  This is why Dog Star Media focuses on content marketing.  Content marketing creates and shares relevant content out to a targeted, interested audience to build new relationships and keep existing relationships renewed and strong.

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Cut Cost and Boost Online Visibility. (Yes, you read that right.)

If you are used to spending large and uncertain amounts of marketing dollars each month on search engine ad words or social media ads, Dog Star Media recommends you consider a content-based strategy. In the hands of an expert, boosting, or content promotion, on Facebook delivers a remarkably high value with shockingly low costs. However, to make the most of content promotion, a business has to make the leap from the old way of marketing online to the new way of marketing online.

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Get More Leads from Facebook

People are spending more and more time on mobile devices, about 3 hours per day. It’s important to know that search is NOT a natural point of entry on mobile devices. When people get to your site via their mobile device, it’s harder for them to fill out forms. It takes about 40% longer to complete a form via a mobile device than it does on a desktop. As you can see, there are many hurdles a customer must overcome to contact you through your website form.

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New Web Site by Dog Star Media

Congratulations to Mayli Davis, MD on the launch of her new web site!   Dr. Davis’ new responsive, content managed web site is already generating an increase in traffic through organic searches and converting more visitors to phone calls in only a few weeks.  Why such a fast result?

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Google’s Algorithm Change and You

So, Google’s updated algorithm is in place.You’ve been warned for the last two months that this was coming. The market has shifted so much in it use of mobile devices that the undisputed leader in search has begun to prioritize quality and accessibility on mobile devices.In other words, sites that do not pass a mobile quality check will be downgraded in mobile search.

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Five Tips for Marketing in 2015

It’s that time of year when most doctors and dentists initiate their marketing plans in earnest. Every year, I see trends in buying that are influenced by the same factors.

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Social Media Opportunities Change for 2015

The fastest moving and most developing opportunities for marketing are occurring on social media.  And, if you don’t have a social media strategy that is positively affecting multiple marketing objectives, you are losing ground to those that do. The hub of the best marketing opportunities are on Facebook because of its extreme ability to target specific audiences and deliver interesting content. 

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Web Design Trends for 2015

Design trends for 2015 center around organization, and improving user experience. Clear messages that cut to the point but are not pushy and in your face engage users and keep them on your website. Look for these trends as you browse the internet this year and see if they effect your experience on websites. You may not even notice. The best design is always something that is simple and just works, without having to think about it. "Simplicity is the ultimate sophistication." - Steve Jobs

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New Parallax Websites Launched!

When someone sees a Parallax web site for the first time, the reaction is always the same: they want one for their business. In January, Charlie Patric, our Art Director wrote a blog about design trends for 2014. Parallax web sites topped the list and since then, all but a handful of designs selected by our clients have been parallax sites.

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New Web Sites By Dog Star Media

Congratulations to Dr. Troy Halpairn in San Antonio, Texas on the launch of her new web site for her Cosmetic Gynecology Practice and to Tyler Shiner, DDS on the launch of their new web sites this month.  Both sites are Dog Star Media original designs.

Dr. Halpairn’ site is a Parallax design of a content managed, responsive web...

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Why Facebook Boosting Works

The biggest change in advertising in the last year:  Without a doubt, it’s Boosted Posts on Facebook.   And, as usual, the concept is hard to understand for most people.  Meanwhile the people the do get it are out there driving hundreds of specifically-interested leads to their social media and off social media on their...

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Making a Referral

It is not often that you can recommend one client to all the rest of your clients, and all your prospects, and all your blog readers and all your newsletter recipients.  But, we have that privilege at Dog Star Media. This month, we are formulating some new strategies for a client we have had from some of their earliest days: School Spirit...

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Parallax Attacks! The New Way to Look at The Web

It has been quite a year for web site design.  In a few weeks we will be launching some new web sites with the parallax design, the latest trend in web design for 2014. At the beginning of the year, our Art Director Charlie Patric wrote a blog on design trends and introduced our clients and readers to parallax design. Now, as we head into...

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Paid Search vs. Facebook Advertising

We all understand paid search. You bid on keywords on which you want to appear on search engines and, as much as your budget can support, you appear for impressions and are charged for clicks. We are so used to this form of advertising that it has become routine for most businesses. From a marketing point of view, of course it’s...

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When Patients Diagnose You

Patients are diagnosing you on review sites.   What info is available to them?Your reputation has a weak point. No matter how skilled or educated you are, you have a weak point. We all have the same weak point: other‘s perceptions. If someone has a negative or less than stellar perception of us, no amount of facts will change that....

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About us

Dog Star Media is a marketing and media company based in Dallas, Texas. We specialize in social media, search engine optimization, web design, video production and marketing. Contact us and find out how we can help your business.

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13612 Midway Rd. Suite 610
Dallas Tx. 75244

(214)654-9180

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