Need a Service?

Sometimes you only need a specific service or to learn the value of a certain type of marketing. As small business experts, we can help with programs designed and scaled to support small business: Need something specific? Check out these Dog Star Media Essential Services:

  • Search Engine Optimization
  • Social Media Management
  • Coaching for Marketing
  • Virtual Sales Manager for Sales Training
  • Online Review Manager Program

Need Strategy & Execution?

When you are ready for a purposeful plan that includes marketing strategy and the execution of essential services, our expertise in marketing, media and sales will help. After an assessment, we will design a coordinated marketing/media/sales plan with benchmarks and metrics for easy evaluation that can include:

  • Internet Strategy
  • Web Design
  • Search Engine Optimization
  • Social Media Management
  • Multi-Channel Marketing Strategy
  • Metrics and Conversion Analysis

Need Brand Development?

Brand development begins with one simple question: What makes you different? What we do with that answer will separate you from the competition and permeate every level of your communications. We leverage our expertise in communications, sales and design to make your image of difference into a fully functioning strategy.

  • Image of Difference Consultation
  • 360-degree Creative Brand Development
  • Strategic Planning
  • One-to-One Marketing
  • Vertical Marketing


Everything we do clarifies and educates.
We call it The Dog Star Way.

The Dog Star Way employs metric sciences and an unwavering commitment to creative, win-win sales communications.



Our work clarifies and educates. We do this through Essential Strategies and through Media Design. Every service we offer follows The Dog Star Way, clarifying your message and educating your market. If that is how you want your business to communicate, we
can help you.


Essential Services

There are some marketing services we consider essential to a successful marketing plan. Whether you use these services on a stand-alone basis or combine them into a sophisticated, elegant strategy, we think you need these essentials to be competitive:

  • Search Engine Optimization
  • Social Media Management
  • Reputation Management
  • Coaching and Analysis

Media Design

Every Dog Star Media design is custom-designed for our clients. You are unique and your message should be unique, too. We design in the most user-friendly standards: content managed, responsive web designs, graphically enhanced social content and brief, watchable video. It’s always clear. It always teaches.

  • Web Site Design and Development
  • Video Production
  • Before/After Patient Transformations
  • Social Media Content

Why Dog Star Media?

We are named after Sirius, The Dog Star, the brightest star in the southern sky. Ancient sailors used The Dog Star to navigate to fortune, then back home again. You can, too.
We are your Dog Star.



Dog Star Media helps small businesses. Over the years we have developed an expertise in marketing cosmetic surgical practices, elective or fee-for-service dental practices and other medical and dental practices. Our small businesses clientele ranges from technology company to engineering companies, from security and staffing businesses to mom and pop businesses. We like working with owners who are engaged visionaries. We are trustworthy as partners, will challenge clients to do better and point the way with accurate metrics and analysis.

Who are our clients? They are business owners with a passion for their business. If that’s you, contact us now.

Dog Star Media President Donald Griswold will appear on Sept. 16 at The Dallas Performance Hall in the Season 5...

View more DogStarMedia

Dog Star Media President Donald Griswold will appear on Sept 16 at The Dallas Performance Hall in the Season 5...

View more DogStarMedia

Dog Star Media President Donald Griswold will appear on Sept. 16 at The Dallas Performance Hall in the Season 5...

View more DogStarMedia

Dog Star Media President Donald Griswold will appear on Sept 16 at The Dallas Performance Hall in the Season 5...

View more DogStarMedia

Our Team

Our mission is to help small businesses with an emphasis on the brilliance of simplicity. We believe in common sense and transparency in our approach to marketing. We are a privately-owned small business ourselves and we act like it. We employ caring, dedicated professionals, practice smart time management principles and use the technologies we recommend. Our top business priority is to develop mutually beneficial relationships with clients and promote our vision of productivity through balance.

Donald Griswold


Charlie Patric

Art Director

Stephanie Martin


Phil Critelli

Reputation Management

Video Production

Latest Post

For nearly 10 years, Donald Griswold’s blog has been a resource for clients and prospective clients. Subscribe to our email list so you never miss the latest post.

New Web Site by Dog Star Media

Congratulations to Mayli Davis, MD on the launch of her new web site!   Dr. Davis’ new responsive, content managed web site is already generating an increase in traffic through organic searches and converting more visitors to phone calls in only a few weeks.  Why such a fast result?

Aug 12 2015 Blog 444

Google’s Algorithm Change and You

So, Google’s updated algorithm is in place.You’ve been warned for the last two months that this was coming. The market has shifted so much in it use of mobile devices that the undisputed leader in search has begun to prioritize quality and accessibility on mobile devices.In other words, sites that do not pass a mobile quality check will be downgraded in mobile search.

Apr 21 2015 Blog 862

Five Tips for Marketing in 2015

It’s that time of year when most doctors and dentists initiate their marketing plans in earnest. Every year, I see trends in buying that are influenced by the same factors.

Apr 08 2015 Blog 874

Social Media Opportunities Change for 2015

The fastest moving and most developing opportunities for marketing are occurring on social media.  And, if you don’t have a social media strategy that is positively affecting multiple marketing objectives, you are losing ground to those that do. The hub of the best marketing opportunities are on Facebook because of its extreme ability to target specific audiences and deliver interesting content. 

Mar 17 2015 Blog 916

Web Design Trends for 2015

Design trends for 2015 center around organization, and improving user experience. Clear messages that cut to the point but are not pushy and in your face engage users and keep them on your website. Look for these trends as you browse the internet this year and see if they effect your experience on websites. You may not even notice. The best design is always something that is simple and just works, without having to think about it. "Simplicity is the ultimate sophistication." - Steve Jobs

Jan 20 2015 Blog 2024


Jim Erpenbach, DDS.

”In an increasingly competitive market that trends to relegate dentistry to a commodity, differentiation of value and services is mandatory for marketing success. All marketing efforts should be focused around a webcentric design for effectiveness. Dogstar Media understands the importance of this approach: to explain the continuum from minimal invasive /preventive dentistry to the tooth conserving Biomimetic care while incorporating the oral systemic links. They get it and can communicate it to your potential new patients. A dynamic website is a marketing must.”

Amy Norman DDS

”Just wanted to drop you a note and let you know how excited I am about the new social program. After years of trying to post relevant and entertaining Facebook content I finally feel like we have hit on a formula that works! At first I was resistant because I thought that the "before and after" thing was sort of "been there done that" but it is such a natural fit for social media marketing. I am excited to see the before and after numbers in my website hits and my Facebook weekly updates too! I think that the writing and the content sounds really professional but also really informal so that it is engaging. I'm excited to see how far we can go with this!”

Saul Pressner, DMD
"Vice-President Academy of Biomimetic Dentistry (August, 2015) I have had a very good experience working with Dog Star media.  They are always responsive whenever I need their advice and support.  I find them extremely reliable and give me a very high quality work product.  I feel I am I very good hands with their services. ”

Kurt Williams, DDS
"When yesterday started, I had new patient consultations only scheduled two days next week and none after that.  I am now scheduled through the 12th of August.  On another note, yesterday, we finished treatment on a very nice man from Lincoln, NE.  He and his wife found us because of their interest in Biomimetic Dentistry.  Then, we received a call from Springfield, MO, yesterday, and they have scheduled a consultation.  We are now routinely receiving calls from the Kansas City area and places just as far away.  This should be a bit amazing to you since I live in a town smaller than 3,000 and I am at least a 6 hour drive from Springfield.  I am at least 4 hours from Lincoln, NE.  And there are countless numbers of dentists everywhere in between.   ”

Ken Collins, DDS
"Wow!! I've been marketing my practice for 15 years and we've tried everything: TV, radio, billboards and numerous media designed to drive potential clients to our website. Over the years, we've seen increased web traffic and lots of "Likes" although nothing's really got the patient in the office. Not anymore, since we've started working with Dog Star Media we've not only seen huge increase in website activity but also multiple clients in the office that are motivated and educated about our services and ready to take action. Amazing!! ”

David Buck, DDS, LVIM
"I can tell from our analysis that patients are accessing reviews, Facebook, and the web site and then reaching out. They come in pre-warmed to my reputation and services, which is very good also.  I have closed some very good TMJ/ortho/sleep cases and my feeling is the Internet presence has definitely helped people make decisions for my care. If this things continues to build, it will me a stunning success, that sets me on a course to be truly independent from insurance muck level dentistry! ”


Contact us today!