YOUR NEEDS

Need a Service?

Sometimes you only need a specific service or to learn the value of a certain type of marketing. As small business experts, we can help with programs designed and scaled to support small business: Need something specific? Check out these Dog Star Media Essential Services:

  • Search Engine Optimization
  • Social Media Management
  • Coaching for Marketing
  • Virtual Sales Manager for Sales Training
  • Online Review Manager Program

Need Strategy & Execution?

When you are ready for a purposeful plan that includes marketing strategy and the execution of essential services, our expertise in marketing, media and sales will help. After an assessment, we will design a coordinated marketing/media/sales plan with benchmarks and metrics for easy evaluation that can include:

  • Internet Strategy
  • Web Design
  • Search Engine Optimization
  • Social Media Management
  • Multi-Channel Marketing Strategy
  • Metrics and Conversion Analysis

Need Brand Development?

Brand development begins with one simple question: What makes you different? What we do with that answer will separate you from the competition and permeate every level of your communications. We leverage our expertise in communications, sales and design to make your image of difference into a fully functioning strategy.

  • Image of Difference Consultation
  • 360-degree Creative Brand Development
  • Strategic Planning
  • One-to-One Marketing
  • Vertical Marketing

THE DOG STAR WAY

Everything we do clarifies and educates.
We call it The Dog Star Way.

The Dog Star Way employs metric sciences and an unwavering commitment to creative, win-win sales communications.

SERVICES

 

Our work clarifies and educates. We do this through Essential Strategies and through Media Design. Every service we offer follows The Dog Star Way, clarifying your message and educating your market. If that is how you want your business to communicate, we
can help you.

 

Essential Services

There are some marketing services we consider essential to a successful marketing plan. Whether you use these services on a stand-alone basis or combine them into a sophisticated, elegant strategy, we think you need these essentials to be competitive:

  • Search Engine Optimization
  • Social Media Management
  • Reputation Management
  • Coaching and Analysis
 

Media Design

Every Dog Star Media design is custom-designed for our clients. You are unique and your message should be unique, too. We design in the most user-friendly standards: content managed, responsive web designs, graphically enhanced social content and brief, watchable video. It’s always clear. It always teaches.

  • Web Site Design and Development
  • Video Production
  • Before/After Patient Transformations
  • Social Media Content

Why Dog Star Media?

We are named after Sirius, The Dog Star, the brightest star in the southern sky. Ancient sailors used The Dog Star to navigate to fortune, then back home again. You can, too.
We are your Dog Star.

OUR CLIENTS

 

Dog Star Media helps small businesses. Over the years we have developed an expertise in marketing cosmetic surgical practices, elective or fee-for-service dental practices and other medical and dental practices. Our small businesses clientele ranges from technology company to engineering companies, from security and staffing businesses to mom and pop businesses. We like working with owners who are engaged visionaries. We are trustworthy as partners, will challenge clients to do better and point the way with accurate metrics and analysis.

Who are our clients? They are business owners with a passion for their business. If that’s you, contact us now.

April 21... The day Google changed its algorithm to emphasize a better mobile experience. Does it impact you?... http://t.co/Fr7UJpHdE3

View more DogStarMedia

Tax season is ending and that means most dentists and doctors who market their practices are ready to get... http://t.co/N8GTpwHmaH

View more DogStarMedia

From a client, David Buck, after only two weeks in our Social Content video program: “Dude I am soo happy today... http://t.co/vtBMm8sveU

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Special thanks to Holly for all of her hard work at Dog Star Media. http://t.co/8zzEhiPToh

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Our Team

Our mission is to help small businesses with an emphasis on the brilliance of simplicity. We believe in common sense and transparency in our approach to marketing. We are a privately-owned small business ourselves and we act like it. We employ caring, dedicated professionals, practice smart time management principles and use the technologies we recommend. Our top business priority is to develop mutually beneficial relationships with clients and promote our vision of productivity through balance.

Donald Griswold

President

Charlie Patric

Art Director

Holly Sanders

Lead Programmer

Phil Critelli

Reputation Management

Video Production

Latest Post

For nearly 10 years, Donald Griswold’s blog has been a resource for clients and prospective clients. Subscribe to our email list so you never miss the latest post.

Google’s Algorithm Change and You

So, Google’s updated algorithm is in place.  You’ve been warned for the last two months that this was coming.   The market has shifted so much in it use of mobile devices that the undisputed leader in search has begun to prioritize quality and accessibility on mobile devices.  In other words, sites that do not pass a mobile quality check will be downgraded in mobile search.

 

From the minute that mobile stats were perceptible on Google Analytics, mobile use has caused a low-level panic among business owners relying on web traffic for new business.  Suddenly, there was a whole other portal to program with content.  I remember a few years ago telling clients who panicked at 10% mobile traffic that no one, not even a long-range report Cisco published, knew where the ceiling was for mobile use.  Now it’s unusual for one of our clients to have less than 40% mobile traffic and many are over 50%.  I should state here, you need to know your mobile traffic percentage.  It’s a must for decision-making, especially today. 

 

Our SEO program’s reporting keeps our clients informed on mobile traffic patterns because that knowledge is power.   Do you know how many mobile visitors you get?  Do you know how they behave on the site?  Do you track your mobile calls separately?  In our SEO program we do all of this so that days like to day, when mobile readiness is in the spotlight, our clients know where they stand.

 

So, here are a few things you should know about Google’s algorithm change:

 

Let’s start with USA today and a headline that would probably upset you.  Here is the story as it's being presented in the media: Mobilegeddon Could Impact Your Business

 

And, of course after reading this article, everyone is going to test their web site here: Google Mobile Friendly Test

 

If you passed congratulations.  If you didn’t, don’t panic yet.  There are a few things you need to consider as a small business owner.

 

1) How much of your traffic is mobile?  If you are north of 50%, you need to realize right now, your mobile presentation is at least equal in importance to your desktop presentation.  Do you need more convincing than this?

 

2) How much of your organic search is mobile?   The algorithm change only affects mobile search.  Again, if you are on the high side of 50%, your mobile presentation should be a priority.

 

3) Is your site responsive?  A responsive site will have a mobile template as part of its scaling feature, meaning your desktop site sizes and reformats for mobile presentation. In other words you are covered.  Dog Star Media only designs responsive sites so, here is an example:  drjackpeterson.com.   Go ahead, test it.  It passes the Google test. 

 

4) What can cause my responsive site to fail the google test?  A common answer here is bot security.  (btw: here is what you should know about bots: 2014 Bot Traffic Report ).  Depending on how secure your site needs to be, you may be screening out the Google bot, causing you to fail the test.   This does not necessarily mean a trip to the search penalty box, however. If you know this about your site and accept the tradeoff, you can choose other strategies that boost your relevance with Google.  The impact for small businesses on niche search terms is reclaimable by simply causing a traffic increase.  In other words make smart marketing choices.

 

The people this change will impact are the ones who do nothing.  If you have an old site and won’t update it, you will be affected.  If your mobile presentation is poor and you won’t change it, you will be affected. If you don’t understand your traffic and user experience, you are vulnerable. 

 

If you want a free evaluation of your situation, please contact us today.  There is a lot of talk and nervousness out there and a little knowledge will help you make the right choices.

 

For a free evaluation of your web site, please just send me a link at donald@dogstarmedia.com

Apr 21 2015 Blog 150

Five Tips for Marketing in 2015

It’s that time of year when most doctors and dentists initiate their marketing plans in earnest. Every year, I see trends in buying that are influenced by the same factors.

Apr 08 2015 Blog 185

Social Media Opportunities Change for 2015

The fastest moving and most developing opportunities for marketing are occurring on social media.  And, if you don’t have a social media strategy that is positively affecting multiple marketing objectives, you are losing ground to those that do. The hub of the best marketing opportunities are on Facebook because of its extreme ability to target specific audiences and deliver interesting content. 

Mar 17 2015 Blog 288

Web Design Trends for 2015

Design trends for 2015 center around organization, and improving user experience. Clear messages that cut to the point but are not pushy and in your face engage users and keep them on your website. Look for these trends as you browse the internet this year and see if they effect your experience on websites. You may not even notice. The best design is always something that is simple and just works, without having to think about it. "Simplicity is the ultimate sophistication." - Steve Jobs

Jan 20 2015 Blog 1182

New Parallax Websites Launched!

When someone sees a Parallax web site for the first time, the reaction is always the same: they want one for their business. In January, Charlie Patric, our Art Director wrote a blog about design trends for 2014. Parallax web sites topped the list and since then, all but a handful of designs selected by our clients have been parallax sites.

Nov 26 2014 Blog 1099

TESTIMONIAL

Amy Norman DDS

”We are beyond thrilled at the initial roll out of the new Patient Transformation project. Thanks for continuing to evolve with the times. If it weren't for DogStar I'd be 5+ years behind the times, and I'm being optimistic with that estimate!!!”

Mary Peterson, Office Manager, Dr. Jack Peterso

“I would highly recommend the professionals at Dogstar media. They helped bring our plastic surgery practice into the media age! When we stared with them we had 573 website visits- after a redesign and SEO support, by last month it was 1443 visits! My monthly coaching is a must for someone like me that is on the low tech side. I focus my dollars and understand what I am paying for and getting out of every dollar spent. Thank you Dogstar”

Angelo Cuzalina, MD, DDS Tulsa Surgical Arts
“The use of tracking numbers has dramatically changed the way we spend our advertising dollars. No longer will we ‘throw’ money at useless ads now that we can objectively see what our marketing is truly doing for us.”

Jan Karlin, MD
“I find that Donald Griswold from Dog Star Media to be "right on" in his assessment and knowledge of the internet and it's impact on the marketplace. He really knows what works and how to measure and quantify our marketing efforts to make them more effective. His coaching program has brought and continues to bring new ideas to our attention which ultimately result in enhanced revenues.”

Tony Raburn, President, The Technology Firm
“The Technology Firm has enjoyed tremendous benefit from our relationship with Dog Star Media. Their design services give us confidence that our electronic and print media remain ahead of our competition. Additionally, our firm relies heavily on their marketing services to continually refine our focus so that our efforts produce tangible results. They are an indispensable part of our team, giving us an advantage over our competition - and we have enjoyed record growth, even in this down economy. ”

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