THE DOG STAR WAY
Everything we do clarifies and educates.
We call it The Dog Star Way.
The Dog Star Way employs metric sciences and an unwavering commitment to creative, win-win sales communications.
Our work clarifies and educates. We do this through Essential Strategies and through Media Design. Every service we offer follows The Dog Star Way, clarifying your message and educating your market. If that is how you want your business to communicate, we
can help you.
Why Dog Star Media?
We are named after Sirius, The Dog Star, the brightest star in the southern sky. Ancient sailors used The Dog Star to navigate to fortune, then back home again. You can, too.
We are your Dog Star.
Dog Star Media helps small businesses. Over the years we have developed an expertise in marketing cosmetic surgical practices, elective or fee-for-service dental practices and other medical and dental practices. Our small businesses clientele ranges from technology company to engineering companies, from security and staffing businesses to mom and pop businesses. We like working with owners who are engaged visionaries. We are trustworthy as partners, will challenge clients to do better and point the way with accurate metrics and analysis.
Do you know where social media and SEO fit into your marketing strategy? https://t.co/7NaGAPGaJ4View more DogStarMedia
Are you combining these two practices with your content marketing? https://t.co/J2XRbB9X7eView more DogStarMedia
Our mission is to help small businesses with an emphasis on the brilliance of simplicity. We believe in common sense and transparency in our approach to marketing. We are a privately-owned small business ourselves and we act like it. We employ caring, dedicated professionals, practice smart time management principles and use the technologies we recommend. Our top business priority is to develop mutually beneficial relationships with clients and promote our vision of productivity through balance.
For nearly 10 years, Donald Griswold’s blog has been a resource for clients and prospective clients. Subscribe to our email list so you never miss the latest post.
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Jim Erpenbach, DDS.
”In an increasingly competitive market that trends to relegate dentistry to a commodity, differentiation of value and services is mandatory for marketing success. All marketing efforts should be focused around a webcentric design for effectiveness. Dogstar Media understands the importance of this approach: to explain the continuum from minimal invasive /preventive dentistry to the tooth conserving Biomimetic care while incorporating the oral systemic links. They get it and can communicate it to your potential new patients. A dynamic website is a marketing must.”
Amy Norman DDS
”Just wanted to drop you a note and let you know how excited I am about the new social program. After years of trying to post relevant and entertaining Facebook content I finally feel like we have hit on a formula that works! At first I was resistant because I thought that the "before and after" thing was sort of "been there done that" but it is such a natural fit for social media marketing. I am excited to see the before and after numbers in my website hits and my Facebook weekly updates too! I think that the writing and the content sounds really professional but also really informal so that it is engaging. I'm excited to see how far we can go with this!”
Saul Pressner, DMD
"Vice-President Academy of Biomimetic Dentistry (August, 2015) I have had a very good experience working with Dog Star media. They are always responsive whenever I need their advice and support. I find them extremely reliable and give me a very high quality work product. I feel I am I very good hands with their services. ”
Kurt Williams, DDS
"When yesterday started, I had new patient consultations only scheduled two days next week and none after that. I am now scheduled through the 12th of August. On another note, yesterday, we finished treatment on a very nice man from Lincoln, NE. He and his wife found us because of their interest in Biomimetic Dentistry. Then, we received a call from Springfield, MO, yesterday, and they have scheduled a consultation. We are now routinely receiving calls from the Kansas City area and places just as far away. This should be a bit amazing to you since I live in a town smaller than 3,000 and I am at least a 6 hour drive from Springfield. I am at least 4 hours from Lincoln, NE. And there are countless numbers of dentists everywhere in between. ”
Ken Collins, DDS
"Wow!! I've been marketing my practice for 15 years and we've tried everything: TV, radio, billboards and numerous media designed to drive potential clients to our website. Over the years, we've seen increased web traffic and lots of "Likes" although nothing's really got the patient in the office. Not anymore, since we've started working with Dog Star Media we've not only seen huge increase in website activity but also multiple clients in the office that are motivated and educated about our services and ready to take action. Amazing!! ”
David Buck, DDS, LVIM
"I can tell from our analysis that patients are accessing reviews, Facebook, and the web site and then reaching out. They come in pre-warmed to my reputation and services, which is very good also. I have closed some very good TMJ/ortho/sleep cases and my feeling is the Internet presence has definitely helped people make decisions for my care. If this things continues to build, it will me a stunning success, that sets me on a course to be truly independent from insurance muck level dentistry! ”
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