Need a Service?

Sometimes you only need a specific service or to learn the value of a certain type of marketing. As small business experts, we can help with programs designed and scaled to support small business: Need something specific? Check out these Dog Star Media Essential Services:

  • Search Engine Optimization
  • Social Media Management
  • Coaching for Marketing
  • Virtual Sales Manager for Sales Training
  • Online Review Manager Program

Need Strategy & Execution?

When you are ready for a purposeful plan that includes marketing strategy and the execution of essential services, our expertise in marketing, media and sales will help. After an assessment, we will design a coordinated marketing/media/sales plan with benchmarks and metrics for easy evaluation that can include:

  • Internet Strategy
  • Web Design
  • Search Engine Optimization
  • Social Media Management
  • Multi-Channel Marketing Strategy
  • Metrics and Conversion Analysis

Need Brand Development?

Brand development begins with one simple question: What makes you different? What we do with that answer will separate you from the competition and permeate every level of your communications. We leverage our expertise in communications, sales and design to make your image of difference into a fully functioning strategy.

  • Image of Difference Consultation
  • 360-degree Creative Brand Development
  • Strategic Planning
  • One-to-One Marketing
  • Vertical Marketing


Everything we do clarifies and educates.
We call it The Dog Star Way.

The Dog Star Way employs metric sciences and an unwavering commitment to creative, win-win sales communications.



Our work clarifies and educates. We do this through Essential Strategies and through Media Design. Every service we offer follows The Dog Star Way, clarifying your message and educating your market. If that is how you want your business to communicate, we
can help you.


Essential Services

There are some marketing services we consider essential to a successful marketing plan. Whether you use these services on a stand-alone basis or combine them into a sophisticated, elegant strategy, we think you need these essentials to be competitive:

  • Search Engine Optimization
  • Social Media Management
  • Reputation Management
  • Coaching and Analysis

Media Design

Every Dog Star Media design is custom-designed for our clients. You are unique and your message should be unique, too. We design in the most user-friendly standards: content managed, responsive web designs, graphically enhanced social content and brief, watchable video. It’s always clear. It always teaches.

  • Web Site Design and Development
  • Video Production
  • Before/After Patient Transformations
  • Social Media Content

Why Dog Star Media?

We are named after Sirius, The Dog Star, the brightest star in the southern sky. Ancient sailors used The Dog Star to navigate to fortune, then back home again. You can, too.
We are your Dog Star.



Dog Star Media helps small businesses. Over the years we have developed an expertise in marketing cosmetic surgical practices, elective or fee-for-service dental practices and other medical and dental practices. Our small businesses clientele ranges from technology company to engineering companies, from security and staffing businesses to mom and pop businesses. We like working with owners who are engaged visionaries. We are trustworthy as partners, will challenge clients to do better and point the way with accurate metrics and analysis.

Who are our clients? They are business owners with a passion for their business. If that’s you, contact us now.

Accolades from Social Media client Kurt Williams, DDS in Central Kansas We are now routinely receiving calls from...

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We eagerly await meeting the members of this organization. The word on the membership is very strong!

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Are you following us on LinkedIn yet? We are about to begin announcing our specials there. And only there.

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Congratulations to Dr. Mayli Davis on her new web site. Dog Star Media designs state-of-the-art web sites for...

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Our Team

Our mission is to help small businesses with an emphasis on the brilliance of simplicity. We believe in common sense and transparency in our approach to marketing. We are a privately-owned small business ourselves and we act like it. We employ caring, dedicated professionals, practice smart time management principles and use the technologies we recommend. Our top business priority is to develop mutually beneficial relationships with clients and promote our vision of productivity through balance.

Donald Griswold


Charlie Patric

Art Director

Holly Sanders

Lead Programmer

Phil Critelli

Reputation Management

Video Production

Latest Post

For nearly 10 years, Donald Griswold’s blog has been a resource for clients and prospective clients. Subscribe to our email list so you never miss the latest post.

New Web Site by Dog Star Media

Congratulations to Mayli Davis, MD on the launch of her new web site!   Dr. Davis’ new responsive, content managed web site is already generating an increase in traffic through organic searches and converting more visitors to phone calls in only a few weeks.  Why such a fast result?



Improved User Experience

Dr. Davis’ new site is responsive meaning it presents itself the best way based on the device used and browser size.  In other words, it always looks good, either on desktop, tablet or phone.  This eliminates the need for mobile site and streamlines your ability to keep all presentations of your site up to date. 


When the site always looks good, user experience statistics go up.  That means bounces go down, time on site goes up and the number of pages clicked per visit on average goes up.  When site users like what they see and find the site interesting calls and contacts go up.


Improved Code

If your site was designed before late 2012, it is not responsive.  Chances are, this is hurting you competitively online.  Today, web sites we design today use CSS 3 making the site responsive.  In addition to that, our web sites optimize better for many reasons because of CSS 3.  In the past few years, search engines have begun including site speed in relevance rankings, so CSS 3 helps sites improve rankings. 


If you are like every other site out there, your organic visits are your best visits judging by User Experience statistics.  If you have an outdated site (designed before 2013 or not responsive in general), a Dog Star Media web site can make a huge difference for your.  


Tracking Number

Dr. Davis is one of our many clients who use tracking telephone numbers to measure and evaluate incoming calls from her marketing investments.  No increase in calls can be measured without technological tracking.   If you ready to make real improvements in call conversions from your web site, Dog Star Media is offering special prices on web sites in August.  Ask on LinkedIn and earn an additional incentive.

Aug 12 2015 Blog 90

Google’s Algorithm Change and You

So, Google’s updated algorithm is in place.You’ve been warned for the last two months that this was coming. The market has shifted so much in it use of mobile devices that the undisputed leader in search has begun to prioritize quality and accessibility on mobile devices.In other words, sites that do not pass a mobile quality check will be downgraded in mobile search.

Apr 21 2015 Blog 503

Five Tips for Marketing in 2015

It’s that time of year when most doctors and dentists initiate their marketing plans in earnest. Every year, I see trends in buying that are influenced by the same factors.

Apr 08 2015 Blog 507

Social Media Opportunities Change for 2015

The fastest moving and most developing opportunities for marketing are occurring on social media.  And, if you don’t have a social media strategy that is positively affecting multiple marketing objectives, you are losing ground to those that do. The hub of the best marketing opportunities are on Facebook because of its extreme ability to target specific audiences and deliver interesting content. 

Mar 17 2015 Blog 595

Web Design Trends for 2015

Design trends for 2015 center around organization, and improving user experience. Clear messages that cut to the point but are not pushy and in your face engage users and keep them on your website. Look for these trends as you browse the internet this year and see if they effect your experience on websites. You may not even notice. The best design is always something that is simple and just works, without having to think about it. "Simplicity is the ultimate sophistication." - Steve Jobs

Jan 20 2015 Blog 1633


Amy Norman DDS

”We are beyond thrilled at the initial roll out of the new Patient Transformation project. Thanks for continuing to evolve with the times. If it weren't for DogStar I'd be 5+ years behind the times, and I'm being optimistic with that estimate!!!”

Mary Peterson, Office Manager, Dr. Jack Peterso

“I would highly recommend the professionals at Dogstar media. They helped bring our plastic surgery practice into the media age! When we stared with them we had 573 website visits- after a redesign and SEO support, by last month it was 1443 visits! My monthly coaching is a must for someone like me that is on the low tech side. I focus my dollars and understand what I am paying for and getting out of every dollar spent. Thank you Dogstar”

Angelo Cuzalina, MD, DDS Tulsa Surgical Arts
“The use of tracking numbers has dramatically changed the way we spend our advertising dollars. No longer will we ‘throw’ money at useless ads now that we can objectively see what our marketing is truly doing for us.”

David Buck, DDS, LVIM
"I am really impressed by the posts you are making. I know this takes time, organization and energy. I just wanted you to know that it is really appreciated by me! You are adding tremendous client-relationship value and trust by this service, and I feel good seeing how we are continuing to build a presence. I almost feel like it is a bank account of "goodwill" that we are making continuous small deposits into.... The result over time will be "big" Thank you for always being willing to reinvent what Dogstar offers, and how to improve... It is inspirational to me.”

Jan Karlin, MD
“I find that Donald Griswold from Dog Star Media to be "right on" in his assessment and knowledge of the internet and it's impact on the marketplace. He really knows what works and how to measure and quantify our marketing efforts to make them more effective. His coaching program has brought and continues to bring new ideas to our attention which ultimately result in enhanced revenues.”

Tony Raburn, President, The Technology Firm
“The Technology Firm has enjoyed tremendous benefit from our relationship with Dog Star Media. Their design services give us confidence that our electronic and print media remain ahead of our competition. Additionally, our firm relies heavily on their marketing services to continually refine our focus so that our efforts produce tangible results. They are an indispensable part of our team, giving us an advantage over our competition - and we have enjoyed record growth, even in this down economy. ”


Contact us today!